GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW) | ||||||
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11:50 Dec 19, 2001 |
Spanish to English translations [Non-PRO] | ||||
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| Selected response from: Ian Ferguson United Kingdom Local time: 07:27 | |||
Grading comment
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keep the loyalty of existing customers Explanation: A.C. Business dictionary gives "fidelizar" as "make faithful, make loyal". I think what is meant here is: "We intend to increase the number of our customers while keeping the loyalty of those we have." |
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obtain the loyalty / fidelity of the present customers Explanation: maybe by the use of fidelity cards (in the case of airlines, frequent flyer cards), by which you accrue points for each purchase towards rewards, such as Membership Rewards of American Express. -------------------------------------------------- Note added at 2001-12-19 12:09:57 (GMT) -------------------------------------------------- I tend to agree with Ian (I did not see his answer while I was writring mine), but I have a doubt: keep or obtain? Either one of us might be right. |
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while retaining (the loyality of) existing customers Explanation: another option |
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