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leads

Italian translation: nominativi di potenziali clienti

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
English term or phrase:leads
Italian translation:nominativi di potenziali clienti
Entered by: Roberta Anderson

21:34 Feb 20, 2002
English to Italian translations [PRO]
Marketing / descrizione azienda
English term or phrase: leads
How are Sales organised within XY in the UK?

.... Whilst some direct referrals and leads come from global contacts in the States the sales team in the UK also make direct contact with target companies, determined by their strategic plan...

(TRADUZIONE: mentre alcuni referenti e contatti ???... MA POI C'E' CONTATTI GLOBALI...)

GRAZIE.
Giorgia P
Local time: 17:47
nominativi di potenziali clienti
Explanation:
Leads sono i nominativi e indirizzi che si raccolgono (ad esempio in fiere o altri eventi) e si danno poi in mano ai commerciali, che le valutano e procedono a un primo contatto, con la speranza che si concretizzino poi in vendite di prodotti o servizi, secondo il caso.
Selected response from:

Roberta Anderson
Italy
Local time: 17:47
Grading comment
4 KudoZ points were awarded for this answer



Summary of answers provided
5 +1nominativi di potenziali clienti
Roberta Anderson
4Anagrafiche
Sabina Moscatelli


  

Answers


10 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5
Anagrafiche


Explanation:
Lead sono le anagrafiche, tanto che anche in Italia si parla ormai di "lead generation". Per le aziende della new economy è importante avere un grosso patrimonio di "indirizzi" e "nominativi".

Sabina Moscatelli
Italy
Local time: 17:47
Native speaker of: Native in ItalianItalian
PRO pts in pair: 2263

Peer comments on this answer (and responses from the answerer)
disagree  Riccardo Schiaffino: meglio lasciare "lead"
1 hr
agree  Manuela Carbone
10 hrs
Login to enter a peer comment (or grade)

11 hrs   confidence: Answerer confidence 5/5 peer agreement (net): +1
nominativi di potenziali clienti


Explanation:
Leads sono i nominativi e indirizzi che si raccolgono (ad esempio in fiere o altri eventi) e si danno poi in mano ai commerciali, che le valutano e procedono a un primo contatto, con la speranza che si concretizzino poi in vendite di prodotti o servizi, secondo il caso.


    Ho lavorato in Sales e ho dovuto gestire moltissimi lead...
Roberta Anderson
Italy
Local time: 17:47
Native speaker of: Native in ItalianItalian
PRO pts in pair: 2147

Peer comments on this answer (and responses from the answerer)
agree  Emilia Mancini
38 mins
Login to enter a peer comment (or grade)



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