Consumer Behavior Issues
Thread poster: yolanda Speece
I am taking a consumer behavior course at the local university and I was wondering....
Does anyone know of any studies, other than by the ATA, that focus on the method to the madness of picking a translator by consumers? Are there any studies showing the what, how and why of picking a translator?
Has anyone ever wanted to get in the mind of consumers who look at documents and determine that there is a need for a professional translation?
How do they pick a translator and why do they pick a particular translator?
any input would be greatly appreciated.
[Edited at 2004-09-10 06:24]
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