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Consumer Behavior Issues
Thread poster: yolanda Speece
yolanda Speece  Identity Verified
Local time: 03:49
English to Spanish
+ ...
Sep 10, 2004

I am taking a consumer behavior course at the local university and I was wondering....

Does anyone know of any studies, other than by the ATA, that focus on the method to the madness of picking a translator by consumers? Are there any studies showing the what, how and why of picking a translator?

Has anyone ever wanted to get in the mind of consumers who look at documents and determine that there is a need for a professional translation?
How do they pick a translator and why do they pick a particular translator?

any input would be greatly appreciated.



[Edited at 2004-09-10 06:24]

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