What is a better domain name for a translator's website?
Thread poster: Pavel Zalutski

Pavel Zalutski  Identity Verified
United States
Local time: 15:16
English to Russian
+ ...
Sep 16, 2006

Hello,

I would like to get your feedback on the following Internet marketing issue:

What is a better domain for a freelance translator:
russiantechnicaltranslatioN.com OR
russiantechnicaltranslatioNS.com?

The difference is in the singular/plural form of 'translations'.

I'd appreciate other domain name suggestions to convey the intended message.

Thank you for the opportunity to receive your input.

[Edited at 2006-09-16 19:29]


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Angel Biojo
United States
Local time: 12:16
English to Spanish
Domain Sep 16, 2006

Hi Pavel:

If I were you I would use: russiantechnicaltranslations.com

I hope it helps.

Angel


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Stephanie Mitchel  Identity Verified
United States
Local time: 15:16
French to English
With the S Sep 16, 2006

...but you might also consider something shorter.

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Yaotl Altan  Identity Verified
Mexico
Local time: 14:16
Member (2006)
English to Spanish
+ ...
Shorter Sep 16, 2006

Stephanie Mitchel wrote:

...but you might also consider something shorter.


Might? He MUST

His first option is 27 characters long, the second one is 28 characters long.


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LegalTransform  Identity Verified
United States
Local time: 15:16
Member (2002)
Spanish to English
+ ...
RussianTechTrans Sep 16, 2006

RussianTechnicalTranslation.com is already taken.

Domain search: http://smallbusiness.yahoo.com/domains/#

However, RussianTechTrans.com is available
(domain names are not case sensitive so this is the same as russiantechtrans.com but easier to read)



[Edited at 2006-09-16 23:50]


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Fan Gao
Australia
Local time: 05:16
Member (2006)
English to Chinese
+ ...
The domain name is not that important Sep 17, 2006

Hi Pavel,

These days with SEO (search engine optimization) being the big thing, the domain name is really not that important.

As long as your website is well laid out with rich content and you pay attention to the things that search engine web crawlers(Googlebot etc.) look for then people will find you easily enough.

From the SEO research I've done recently there are two main things that you need to have:

1) Title tag
This is the description that appears when you do a search on Google and is underlined in blue. You shouldn't make it too long but it should have the key words that describe your services along with the key words you think people will search for when they are looking for a Russian technical translator.

2) Description tag
This is the description that appears below the blue underlined title that better describes the services you offer. You also want that full of key words that people will be looking for and also a description that will set you apart from other Russian technical translators.

The "keyword" tag used to be important but because of the abuse it received, the major search engine web crawlers don't look at that anymore.

Once you have all that in place and your website is published then remember to put a link in your profile on all of the major translation websites because big websites with a good rating will also help give your own website a good rating.

Good luck,
Mark


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Percy Balemans  Identity Verified
Netherlands
Local time: 21:16
English to Dutch
+ ...
You can use multiple domain names Sep 17, 2006

Chinese Concept wrote:
These days with SEO (search engine optimization) being the big thing, the domain name is really not that important.

Actually, that is not entirely true, the domain name can be used for search engine optimization as well. If, for example, you want people to find your website when they search for "translation", it's best to include that word in your domain name as well, because that will rank your website higher.
Then again, if you don't like that, you shouldn't to it; the danger of search engine optimization is that too much emphasis is on optimization, while the actual content of the website is being ignored. At least that is my experience working with one of those companies specialised in search engine optimization...

If you can't choose between two (or more) domain names, why not use them all? You can pick one as your main domain name and use the other one(s) as an alias (your provider should be able to set this up for you). This means that if people type in the alias, they will still end up on your website.


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avantix  Identity Verified
Netherlands
Local time: 21:16
German to Dutch
+ ...
Smarter Sep 17, 2006

TampaTranslator wrote:

RussianTechnicalTranslation.com is already taken.

Domain search: http://smallbusiness.yahoo.com/domains/#

However, RussianTechTrans.com is available
(domain names are not case sensitive so this is the same as russiantechtrans.com but easier to read)



[Edited at 2006-09-16 23:50]


Apart from the availability, this sounds even smarter to me and has less risk of typos.


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Satto (Roberto)  Identity Verified
Colombia
Local time: 14:16
Member (2007)
Spanish to English
+ ...
Definitely...this time shorter is better! Sep 17, 2006

Yaotl Altan wrote:

Stephanie Mitchel wrote:

...but you might also consider something shorter.


Might? He MUST

His first option is 27 characters long, the second one is 28 characters long.


rustechtrans.com
russiantech.com
techtrans.com
transruss.com

many combinations...


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Andy Lemminger  Identity Verified
Canada
Local time: 13:16
Member (2002)
English to German
Buy Sep 17, 2006

Good ones are taken anyway.
Why don't you buy a good domain?
Check out sedo.com.
Russian.ru, Russian.dk etc. are for sale and they are way better than everything else you can find.

So long

Andy

www.interlations.com


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Balasubramaniam L.  Identity Verified
India
Local time: 00:46
Member (2006)
English to Hindi
+ ...
How about... Sep 18, 2006

tolstoytranslation.com

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Samuel Murray  Identity Verified
Netherlands
Local time: 21:16
Member (2006)
English to Afrikaans
+ ...
Get away from keyword loaded domain names Sep 18, 2006

Pavel Zalutski wrote:
What is a better domain for a freelance translator:
russiantechnicaltranslatioN.com OR
russiantechnicaltranslatioNS.com?


Neither is good. Your web site's domain name will be so unmemorable that no client will ever remember it. It may (read: may, not will) boost your search engine listing slightly to have a keyword loaded domain name.

Instead, get a domain name which is similar to your business name. How about Zalutski.com? To an English ear, Zalutski sounds like a Russian name, and you do Russian translations.

"Say Doris, who was that chap who did our Russian translations so well the other time?" "I believe it was a Mr Zalutski, Sir." "Oh, yes, I'll just go to his web site... z-a-l-u-t-s-k-i.c-o-m."


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Wendy Cummings  Identity Verified
United Kingdom
Local time: 20:16
Member (2006)
Spanish to English
+ ...
follow the Russian trend Sep 21, 2006

I've always loved the Russians' way of composing company names and societies by combining the first syllables of their composite words. Gosneftprom; Sberbank etc

So the idea of RussTechTrans (I think first suggested here by Roberto) gives you not only a shorter and snappier name, but also appeals to the Russian custom too.

Good luck with whatever you go for.


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Pavel Zalutski  Identity Verified
United States
Local time: 15:16
English to Russian
+ ...
TOPIC STARTER
Closing summary Sep 24, 2006

Thank you for your comments.

I've learned that 'translations' is better than 'translation'.

And I've also learned, despite the overwhelming advice to use abbreviations in the domain name, that I should go for what one of you called 'a keyword-loaded name'. If I learnt about a company called 'Geraldine's Interpretation Services' with a website of its own, I would be very disappointed trying to remember how exactly the company name is abbreviated in the website address. On the other hand, 'Geraldine's Interpretation Services' would be engraved in my memory, and it'd be very easy to type up the whole thing in the address field, no matter whether it is 5 or 35 characters long.

Thank you for your collaboration on this!


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Herminia Herrándiz Espuny  Identity Verified
Spain
Local time: 21:16
English to Spanish
+ ...
Had the same problem Sep 24, 2006

When I was looking for a domain for my website... My name is really long and complicated (even for Spanish speakers) so that one was not an option at all, I didn't want to give the idea of being an agency myself but a translator... so I thought in my case translator would be better for my domain... problem was that all the important combinations with translator, Spanish, Catalan... were taken... so I finally decided to use the two initials of my first and last name (both h) and combine them with translator... the result: www.HHtranslator.com

Which is really easy to remember for my clients too

Greetings and good luck with your website!

Herminia


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