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hypothetical situation: money is no object - how and where would you advertise your services?
Thread poster: Fan Gao
Gerard de Noord
Gerard de Noord  Identity Verified
France
Local time: 02:45
Member (2003)
English to Dutch
+ ...
The Internet Sep 27, 2006

I'd buy a server and would host my own website. Then I would hire a team of specialists to create the best multilingual website in the industry: site developers, database developers, artists, copywriters, marketing specialists, translators, the lot.

Once I have a truly smashing website, I'd buy all Google AdWords I like. My next question would be what to do with all those clients I'd get.

Regards,
Gerard
 
Williamson
Williamson  Identity Verified
United Kingdom
Local time: 01:45
Flemish to English
+ ...
Yellow Pages in the Tower of Babel. Sep 27, 2006

With lots of money: do like one of the big boys did: Evolve from an agency into a well-structured firm operated by professionals: with ceo, marketing person, finance person, sales person, dtp-ers, it'ers, an accountant, a couple of inhouse translators etc.
Put a one-size page in the yellow-pages of the Tower of Babel. Price about 5000 euros.
Have a street-car painted with its colours and logo on it. An agency mentioned on the BB did it.
Have a multilingual website-portal cr... See more
With lots of money: do like one of the big boys did: Evolve from an agency into a well-structured firm operated by professionals: with ceo, marketing person, finance person, sales person, dtp-ers, it'ers, an accountant, a couple of inhouse translators etc.
Put a one-size page in the yellow-pages of the Tower of Babel. Price about 5000 euros.
Have a street-car painted with its colours and logo on it. An agency mentioned on the BB did it.
Have a multilingual website-portal created.
Have my logo and name appear in International Airports, on London Picadilly Circus,....
Virgin is a good example of branding with lots of money behind the brand.


[Edited at 2006-09-27 18:54] ▲ Collapse
 
NMR (X)
NMR (X)
France
Local time: 02:45
French to Dutch
+ ...
Advertisement Sep 29, 2006

Membership and advertisements in the newspapers of bilateral Chambers of Commerce and Boards of Trade (I had once, but it wasn't cheap at all, so I left after two years). And hire a marketing person or truly bilingual secretary, maybe a team, whose only task will be to sell the translations, go to trade fairs, etc.
 
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hypothetical situation: money is no object - how and where would you advertise your services?







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