| Pages in topic: < [1 2 3 4] | 又一则广告 Thread poster: Zhoudan
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wherestip 
United States
Local time: 22:53
Chinese to English
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| Negative Ads | Jun 21, 2011 |
ysun wrote:
据说 Toyota 目前在中国用的广告词是“宝马驾后不开其他车，丰田驾后不开宝马车”。这种说法，岂非自相矛盾？我倒想问，按照这种说法，开了宝马（BMW）车的人，究竟还会不会再去买丰田车？尽管我也买过丰田车，丰田车的质量也不错，但我认为靠贬低别的公司来做广告不是正道。在美国我似乎没见过明目张胆地贬低别的公司的广告。也许是广告法不允许吧？
No, I don't think anyone would come up with a slogan that blatantly bashes another competitor's product. Negative ads are just too mean-spirited, and are mostly frowned upon by consumers.
But factual comparisons are fair game. There are plenty of commercials that feature side-by-side performance comparisons without mentioning the name of the other brand.
However, in this new global economy, companies tend to push the envelope. Lately I've been seeing a series of Ford commercials titled "Swap your ride". They typically end with customers saying funny things like "What Honda?" after test driving a Ford.  The comparisons are factual though, and the lines are mostly delivered in good humor; so I don't think Ford's competitors actually mind.
http://www.youtube.com/watch?v=Ka5QI2JVkxM
| | | | wherestip
United States
Local time: 22:53
Chinese to English
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Yueyin,
Here's another funny ad that borders on being slightly negative, but IMO it's factual enough for consumers to recognize it as such.
I think as long as an ad is based on facts, it is okay. Even Microsoft would have to admit to Mac OS's consistent superior performance and user friendliness.
... See more Yueyin,
Here's another funny ad that borders on being slightly negative, but IMO it's factual enough for consumers to recognize it as such.
I think as long as an ad is based on facts, it is okay. Even Microsoft would have to admit to Mac OS's consistent superior performance and user friendliness.
http://www.penn-olson.com/?p=6568
As to the BMW-bashing slogan that Toyota is advertising in the Chinese market, I agree with you that it crosses the line. It is indeed unethical to make broad statements like that which they could not back up. Based on the two companies' standings performance-wise and prestige-wise over in this country, we all know that the 2nd part of Toyota's slogan is false.
~*~*~*~*
Well, on second thought, it could be one of those claims that one has to refer to the fine print to make some sense of. Who knows? Toyota could have based their claim on some extraneous factors such as a cheaper average selling price or a better comparative gas mileage. Should that be the case, IMO it would still be misleading at best.
[Edited at 2011-06-22 01:20 GMT] ▲ Collapse
| | | | ysun
United States
Local time: 22:53
English to Chinese
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| Fair competition | Jun 22, 2011 |
Steve,
I agree with you. It would only be fair if Toyota made the statement based on facts. As a matter of fact, Toyota did something stupid by using such an ad. Toyota tried to build itself up by bashing BMW. However, contrary to its wishes, the ad would make a potential car buyer to take BMW into serious consideration if budget is not an issue to him since Toyota has confirmed BMW’s high reputation.
The ad “宝马驾后不开其他车，丰田驾后不开宝... See more Steve,
I agree with you. It would only be fair if Toyota made the statement based on facts. As a matter of fact, Toyota did something stupid by using such an ad. Toyota tried to build itself up by bashing BMW. However, contrary to its wishes, the ad would make a potential car buyer to take BMW into serious consideration if budget is not an issue to him since Toyota has confirmed BMW’s high reputation.
The ad “宝马驾后不开其他车，丰田驾后不开宝马车" has problems not only in grammar but also in logic. It would have been acceptable if the ad had been changed to “驾了丰田就不驾其它车" although it still tastes like “plain boiled water”. It might be better if Toyota says “丰田汽车，无与伦比". ▲ Collapse
| | | | Zhoudan
Local time: 11:53
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TOPIC STARTER
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ysun
United States
Local time: 22:53
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| ysun
United States
Local time: 22:53
English to Chinese
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| “无关乎道路 只关乎目标！” | Jun 22, 2011 |
Zhoudan wrote:
到处都能看到叫人不知所云的话
大概是我理解力太差，看了此链接上的视频之后，才琢磨出“无关乎道路 只关乎目标”的意思似乎是：无论道路多艰险都无所谓，宝马都能安全顺利地到达目的地。这个所谓的“目标”应该是指目的地（destination）。
http://www.autohome.com.cn/news/200707/24389.html
不知此广告的原文（德文或英文）是什么？也许其意思是 "Not about the road, just about the destination!”
| | | | ysun
United States
Local time: 22:53
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| ysun
United States
Local time: 22:53
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wherestip
United States
Local time: 22:53
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| brucekuang
Canada
Local time: 23:53
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pkchan wrote: 看了所有你 post的videos, Route 66, 有机会去看看！ http://www.youtube.com/watch?v=dCYApJtsyd0 http://www.youtube.com/watch?v=tg2EbJy-9dc&feature=related http://www.youtube.com/watch?v=UyhkBg8wOBo&feature=related http://www.youtube.com/watch?v=NrNzqc1ZMRo If you ever plan to motor west, Travel my way, take the highway that is best. Get your kicks on route sixty-six. It winds from chicago to la, More than two thousand miles all the way. Get your kicks on route sixty-six. Now you go through saint looey Joplin, missouri, And oklahoma city is mighty pretty. You see amarillo, Gallup, new mexico, Flagstaff, arizona. Don't forget winona, Kingman, barstow, san bernandino. Won't you get hip to this timely tip: When you make that california trip Get your kicks on route sixty-six. Solo Won't you get hip to this timely tip: When you make that california trip Get your kicks on route sixty-six. Get your kicks on route sixty-six. Get your kicks on route sixty-six.
| | | | ysun
United States
Local time: 22:53
English to Chinese
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| “如果你想知道什么是自由，就把凯迪拉克开上66号公路” | May 8, 2015 |
| | | | ysun
United States
Local time: 22:53
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ysun
United States
Local time: 22:53
English to Chinese
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Buick 这句广告，“邀你入席这1把坐上去就不想下来的椅子”，显然是个病句。
https://www.zdic.net/hans/入席
入席：[take one’s seat at a banquet, ceremony, etc.] 举行宴会或仪式时各就各位
因此，“邀你入席这一把椅子”，显然不通。我们可以说“请你入席品尝佳肴”，或“请你入席观赏京剧《狸猫换太子》”，等等，但不能说“邀你入席这一把椅子”。
如果不考虑人家是否“不高兴”的问题，可以把“邀你入席这1把坐上去就不想下来的椅子”这句话改成：“这是一把你坐上去就不想下来的椅子，请你入座”。
Buick 这段广告词的作者，也许觉得“入席这一把椅子”比“坐上这把椅子”显得“雅”些，实际上不但显得“没头脑”，而且在文字上没有很好地推敲。
BTW，坐上椅子就不想下来，是个坏习惯，很容易得静脉血栓，后果十分严重！因此，开车时间长了，即使爱不释手，也应该下来活动活动。
[Edited at 2022-11-14 01:16 GMT]
| | | | ysun
United States
Local time: 22:53
English to Chinese
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| How to translate this Buick advertisement into English | Nov 15, 2022 |
Buick 这段广告的原文究竟是中文还是英文？看来就是中文。11月9日，Newsweek 发表了一篇文章，介绍了 Buick 这段广告出炉的背景，并认为它是 unwittingly 招惹了“不高兴”。其中提到：
Buick teased its 2023 GL8 Century, a luxury multipurpose passenger vehicle sold only in the Chinese market, ahead of its release on November 3. In the days leading up to the launch event, the company advertised specific features that it felt increased the vehicle's desirability.
Three days before, Buick's social-media accounts showed off the GL8's 366-star-studded ceiling. Two days before, it was the MPV's sound system made by Bose.
A day before launch, however, a video on its online channels carried images of the minivan's signature reclining seats: "After one day, you'll be invited to sit in this chair you'll never want to leave, to enjoy freedom and experience the clouds."
Hers is the video:
https://twitter.com/o1xns/status/1589941564381724673?s=61&t=q1TgRqljbk7zb57KRP_4vw
Hers is the photo:
The chair you'll never want to leave
我觉得此广告本身没问题，只是生不逢时。
[Edited at 2022-11-15 17:41 GMT]
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