Good book for marketing talents
Thread poster: Mahmoud Rayyan

Mahmoud Rayyan  Identity Verified
Egypt
Local time: 02:59
English to Arabic
Dec 1, 2008

Peace be upon you all,
I am searching for a good book just like "how to market your services as a freelance translator,
Can you recommend a good book for me.
B.R


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Sebastian Witte  Identity Verified
Germany
Local time: 02:59
Member (2004)
German to English
+ ...
I don't currently own one, but ... Dec 1, 2008

... I remember someone recommending "How to Succeed as a Freelance Translator" by Corinne McKay, an ATA-certified translator. Affordable & promising customer ratings.

Check out (you can even browse inside the book):

http://www.amazon.com/How-Succeed-as-Freelance-Translator/dp/1411695208/ref=dp_return_2?ie=UTF8&n=283155&s=books

[Edited at 2008-12-01 13:06 GMT]


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KSL Berlin  Identity Verified
Portugal
Local time: 01:59
Member (2003)
German to English
+ ...
Yes Dec 1, 2008

Corinne also has a very good web site and blog with lots of information. And then, of course, there is Oleg's book available here on ProZ. I've only read two chapters of it (including a very long one on getting started), but I found it very interesting and practical. I personally was more interested in the first-person discourses and information on what the price adjustment situation was like as translators in the east suddenly got access to western markets, but I think there is useful information for most anyone in that book. And then there's the classic from Mr. Eames.

What I would like to do some day when I have time is to compare those three (and maybe others) and see which are most globally applicable. It's very clear from following discussions here and elsewhere that we deal with very different business challenges around the world. What is universal, and where do we need to seek region- or country-specific advice? I have no idea. It would interest me very much to see such a practical treatment that could be used effectively and with confidence in any place.


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ViktoriaG  Identity Verified
Canada
Local time: 20:59
English to French
+ ...
I just read a few Dec 2, 2008

I just read Morry Sofer and Jeffrey Samuelsson-Brown (I don't really need the advice, but I figured I would check it out to see what all the raving is all about). Although both books promise that they will be a good read even for established translators, I didn't really learn anything new from them. I also tend to disagree on a number of things in these books, one of which is suggesting volume discounts, and another one being the idea that a successful translator is a generalist, or if you prefer, a jack of all trades (and master of none). What the $%&$?%#???

Also, I think this type of book will not teach you anything about marketing. Sure, they tell you dos and don'ts - never deliver a translation late, always ask questions, etc. But that will hardly help market your services, as that is mostly what we are all doing. That's not what is going to make you stand out from the crowd.

I think you are better off reading books (and websites) about service marketing in general (usually aimed at accountants, attorneys, web designers, etc.) and then some about selling. Yes, selling!

I feel that reading these freelance translation career books is pointless, because most of these books deal too much with translation itself and not with the marketing of it.

Really, you are better off reading about marketing and sales, without the freelance translation part.


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Mahmoud Rayyan  Identity Verified
Egypt
Local time: 02:59
English to Arabic
TOPIC STARTER
Thanks Viktoria, Dec 3, 2008

.....I apreciate that for you. Many thanks
Thanks Kevin too for all your help.
Sure I will keep you informed for the new good news.


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Parrot  Identity Verified
Spain
Local time: 02:59
Member (2002)
Spanish to English
+ ...
Hi Mahmoud Dec 3, 2008

I was doing something completely different, but came across one interesting part of the site (for you):

http://www.proz.com/translation-articles/categories/Business-of-Translation-and-Interpreting/Marketing-Your-Language-Services/


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Mahmoud Rayyan  Identity Verified
Egypt
Local time: 02:59
English to Arabic
TOPIC STARTER
Thanks Parrot for the link Dec 10, 2008

Many thanks for the link Parrot and sorry for the late reply
I am really proud of being member of this marvellous site.


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ViktoriaG  Identity Verified
Canada
Local time: 20:59
English to French
+ ...
Here's another one Dec 13, 2008

This thread was posted a few days ago: http://www.proz.com/forum/getting_established/122669-new_book_on_freelancing_from_oreilly.html

This looks like something better. It is not targeting translators specifically - it was written for freelancers in general. It seems to me that it is oriented more towards marketing and less toward the trade. In any case, I am adding it to my wishlist.


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Mahmoud Rayyan  Identity Verified
Egypt
Local time: 02:59
English to Arabic
TOPIC STARTER
Thanks Viktoria for the link Dec 15, 2008

.... I will try to get this book ASAP.
Many thanks


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