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Please, advice: rates for copywriting
Thread poster: Monia Di Martino

Monia Di Martino
Italy
Local time: 18:43
Italian to English
+ ...
Sep 12, 2008

Hello everybody,
I hope you can help me, I need information and advice.
I happen to work as a copywriter for the first time, along with translation, but I don't know what rate has to be asked. I mean, is there a general rule? Per word, per work.....I've been asked for a quote in general and I don't know what to answer.

Besides, are there particular skills required for a copywriter, apart from good writing and creative ideas?

Thanks in advance to whomever wants to help me.


[Subject edited by staff or moderator 2008-09-12 14:14]


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N.M. Eklund  Identity Verified
France
Local time: 18:43
Member (2005)
French to English
+ ...
different profession Sep 12, 2008

Unfortunately, many clients don't see the distinction between these two professions, and yet there is a yawning chasm separating the two.

A copywriter is not only someone who is extremely creative and who masters the language, he/she must have a good grasp of marketing, human psychology, and the nuances of the target culture's traditions, history, and economic and political climate.


A copywriter can charge by the hour or after more experience by a general project fee, and their hourly fees are generally at least twice the average translator hourly fee.

Do some research on the internet and you'll find more information.
Ex.
http://angelabooth.com/services/webfee/webfee.html
or
http://www.andrewlinickdirectmarketing.com/CCAFeesTerms.htm

Make sure that your client is looking for copywriting services and not just 'localisation' or a cleaned up translation.

Good luck!

[Edited at 2008-09-12 14:53]


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Patricia Lane  Identity Verified
France
Local time: 18:43
French to English
+ ...
something else to think about... Sep 12, 2008

When setting an hourly or flat rate for a copywriting project, you also have to keep in mind the number of versions and revisions this rate includes.

Copywriting is a creative endeavor, what one submits to a client may or may not get immediate approval or he/she may want several variations to choose from.

It behooves you to determine the number of copies and revisions that your fee includes.

Hope this helps,

Patricia


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Monia Di Martino
Italy
Local time: 18:43
Italian to English
+ ...
TOPIC STARTER
thank you Sep 13, 2008

Thank you N.M. and Patricia. You both have been useful to me.
I've been asked for a quote for copywriting in general, so I chose the hourly rate.


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Sandra Leoni
Argentina
Local time: 13:43
English to Spanish
What does a copywriter do exactly? Oct 2, 2008

What does a copywriter do exactly?

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Fabio Descalzi  Identity Verified
Uruguay
Local time: 13:43
Member (2004)
German to Spanish
+ ...
This matter is not new Oct 2, 2008

Hi there
Copywriting is not discussed every day, but nevertheless, here you are some older threads which deal with it:
Copywriting rates: http://www.proz.com/topic/235 (you see, this dates back to the very beginning of ProZ.com forums!)
Copywriting resources: http://www.proz.com/topic/16351
What is this copywriting business? http://www.proz.com/topic/35086
What is copywriting? http://www.proz.com/topic/74304

My 2 cents...
Fabio


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Monia Di Martino
Italy
Local time: 18:43
Italian to English
+ ...
TOPIC STARTER
thanks Fabio Oct 2, 2008

Thank you very much Fabio.
I had searched a bit in the Proz forums about copywriting topics but couldn't find any. You also answered Sandra


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