 Track this topic | Pages in topic: < [1 2 3 4 5 6 7 8 9 10] | | User | Thread poster: Henry D Clients / large translation companies now talking about pooling linguistic data. Should we be there? |
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Tomás Cano Binder, CT 
Spain
Local time: 07:49
  Member (2005)
English to Spanish
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| | The power of language | Dec 12, 2008 |
Stanislav Pokorny wrote:
"Pooling linguistic data". "Sharing linguistic information". "Fat Boy". Why are we used to calling all the doomsday devices with such nice, euphemistic names?
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Yeah. We would feel bad about "creating a mega-memory", but would we feel strongly if they "pooled their linguistic data"? We have concerns about "sharing translation memories", but don't we feel better about "sharing linguistic information"? 
This proves once more that language is a very powerful tool indeed. Change the language, and you change the mind. Nothing new really: just what we see our politicians and marketers do every day I reckon. It can be beautiful or terrifying, depending on who uses these methods.
[Edited at 2008-12-12 08:46 GMT]
| | | | Stanislav Pokorny
Czech Republic
Local time: 07:49
English to Czech
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Tomás Cano Binder, CT wrote:
In my opinion, the firms that will be pushed out of the market in the long run are not the medium and small agencies (who offer a highly specialised and customised service to manufacturers and firms they know well, often geographically close to the customer making visits and personal contact possible, and therefore are not easily replaceable). The ones who will be pushed out of business (unless they lower their rates dramatically) are the big agencies, as this TAUS initiative is turning each of them into a standardised commodity the big corporations can replace freely at the press of a button.
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The head managers in these agencies are no idiots. It was them who initiated TAUS and it is them who will profit at the most of it. It will no longer be "Applied Language OR Skřivánek", it will be "Applied Language AND Skřivánek"!
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