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Feedback please: ProZ.com experimenting with Google advertising
Thread poster: Henry Dotterer

Henry Dotterer
Local time: 18:37
SITE FOUNDER
Jun 4, 2004

ProZ.com is experimenting with participating in the Google advertising
network. We understand that in doing so, it may be--or may not be--possible to increase the number of clients using ProZ.com to find translators and interpreters. (Because we can use revenue gained to in turn buy clicks from end clients visiting other sites.)

It appears that given Google's policies, and secrecy, experimentation can only be done effectively live. So we ask for your patience during limited periods
of testing. If you see ads that you do not find appropriate for our site,
please let us know the URLs of those ads--we will be able to block specific ads.

Also, if you find the ads overly obtrusive in general, tell us here. Making the ads visible only to non-platinums is one option. So is not running them at all.

Bear in mind that while you see the ads shown here, the benefits accrued to the community in return (assuming there are any) will not be equally apparent. Weigh that when you comment.


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Suzanne Blangsted  Identity Verified
Local time: 15:37
Danish to English
+ ...
googles Jun 4, 2004

Henry

It is an interesting idea, and I think it would be worth trying and see how that works out; of course, only with a caviat that Proz can back out at any time.

Go for it.
Suz


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Vladimir Dubisskiy  Identity Verified
United States
Local time: 17:37
English to Russian
+ ...
Well, wow Jun 5, 2004

Henry,
The idea IS worthy of trying, that's for sure.
Let us see how it will work.

Very best,
Vladimir


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Erik Hansson  Identity Verified
Germany
Member (2002)
Swedish
+ ...
Splendid idea! Jun 5, 2004

Hello Henry,

This sounds to be a splendid idea and would most probably be a huge improvement of the effectiveness of ProZ.com!
And it would surely make ProZ more attractive for outsourcers and convince even more translators to register.

Let's give this project a try!

Best regards,
Erik

**********************************
Erik Hansson
Technical translator DE-SV
Hansson Übersetzungen GmbH
Am Birkenwäldchen 38
D-01900 Bretnig-Hauswalde, Germany
Phone +49 - 3 59 52 - 321 07
Fax +49 - 3 59 52 - 322 02
E-Mail info@hansson.de
Internet www.hansson.de
Internet www.technical-translators.net
ProZ profile http://www.proz.com/pro/21654
***********************************


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Patricia Posadas  Identity Verified
Spain
Local time: 23:37
Member (2002)
English to Spanish
+ ...
The idea is great, depends on the ads Jun 5, 2004

It is worth trying, Google is the door to so many prospects!

I have now seen some of the ads and I'm afraid they go against freelancers. I expected to find bookshops, software, hardware, stationery, any kind of services useful to translators, that sort of thing.

Fully agree with Catherine (cbolton)below.

I expect most agencies listed in Proz won't be too happy to see their competitors on the homepage either.

Most of all, I can't think of one single advantage of attracting more people to Proz if it is to attract them towards these visible competing adds.



[Edited at 2004-06-06 06:59]


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Eva Blanar  Identity Verified
Hungary
Local time: 00:37
English to Hungarian
+ ...
Excellent idea, congrats! Jun 5, 2004

That proves again your innovative approach and thanks for your thoughtfulness that, if need be, we can get rid of "nasty" ads - if any.

Thank you for your excellent work in a permanent development of this site


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Catherine Bolton  Identity Verified
Local time: 00:37
Member (2002)
Italian to English
+ ...
On a limited basis Jun 5, 2004

Hi Henry,
I think it would be agreeable IF you go with the option you mentioned of exempting platinums from ads.
I'm willing to put up with ads on FREE sites. After all, they're letting me use their services free, so I'm willing to put up with it.
For example, I read the morning news every day on Google, so I can pick the paper I want to read depending on the article that interests me. It's a great service and I put up with the pop-ups because, again, it's free so I'm hardly in a position to complain.
With Proz, I've paid to be platinum and don't really want to see all those Google ads. I've got nothing against the ads for things like group buying, Trados, SDLX and business-related products because I've actually gotten good information about some of these products.
We are bombarded by ads all day long. Turn on the radio: ads. Turn on the TV: ads. Go online: ads. But I don't pay the radio station, TV is free (or almost: we have to pay a national TV tax in Italy) and Google is there for the asking.
If you really need to put Google ads on here, let the non-paying members read them and put up with them. You never know, it might be a way to convince more people to go platinum.


[Edited at 2004-06-05 14:59]


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Klaus Herrmann  Identity Verified
Germany
Local time: 00:37
Member (2002)
English to German
+ ...
Thanks for asking Jun 5, 2004

In general, I don't mind ads offering products or services which cater to my professional needs. After checking out a few of the links, I have to say most of them are anywhere between unrelated to my business and plain ridiculous. Obviously, I'm not in the target group for a program that offers me click-and-translate solutions. (The German translation is quite entertaining, by the way). Assuming that the content of these ads is beyond your control, I would prefer not to have them. However, if Google ads contribute to finance new features or services otherwise not affordable, I'd be prepared to put up with these ads. Thank you for asking, Henry.

[Edited at 2004-06-05 17:21]


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Ruxi
German to Romanian
+ ...
Yes, Henry Jun 5, 2004

Google ads is a way of financing this site with less money from the freelance members.
I accept the idea.Only one remark:
The best solution would be to convince more outsourcers to offer their jobs here.Having work we can pay.
If we don't have money, nothing in the world can convince us to buy something.

To Cbolton
Please, please try to be more polite with non-paying members. The tone of your sentence is something like:"give to servants the ads, they will eat them".
We are still non-paying members for different objective reasons, but are people equal to you (even have Italian relatives).

As I said I accept the ads. This I can do for the site.Even with "platinum" would I accept ads, to help the others (non-paying members).It's really not so unbearable.

Thank you for everything Henry,

Ruxi


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Catherine Bolton  Identity Verified
Local time: 00:37
Member (2002)
Italian to English
+ ...
Other considerations Jun 5, 2004

First of all, to Ruxi: no slight was intended whatsoever. It was a statement following up on the rest of my post, in which I noted that as a person enjoying FREE service from Google (as well as several Italian sites similar to Google) I too am perfectly willing to see ads come up. So please do not take offense where none is intended. And I was (and am) polite, so please weigh certain words when you use them.
Given that some of us pay to be platinum members, I think we rightly expect extra services. While free access to the BB is nice, it's not the reason I'm platinum. Furthermore, to be honest, I haven't gotten many jobs through Proz.
However, I HAVE made some very good friends through this site and it has given me a sense of community in what is otherwise a rather lonely freelance job, sitting here in front of a computer here in my own house. My commute to the office is about 3 meters.
THAT'S why I'm platinum: I consider it a way of thanking Proz for this and keeping it going. I could easily come here for free every day, but I feel it's important to pat Proz on the back, if you will, and say thank you. And simply by BEING a paying member I'm helping people who are NOT paying members use and enjoy the site. So, please, Ruxi, do not underestimate the importance of what each of us contributes in our own way. I think you've misunderstood the point of my comments.

In the meantime, I've clicked on one of the ads, and this brings me to my second point.
The ad I check out COMPETES with us! Let's picture this situation. Someone who needs a translation has heard of Proz and decides to visit the site. On the site, this person finds a Google ad for "LMN translations" (two of today's ads are for translation agencies). All this potential customer has to do is click on the Google ad -- on the Proz page, mind you -- and, voilà, he's got himself a translator! So why should he go through all the steps of click, click, clicking on Directory>Freelancer/Agency, typing in the language combos and then READING through the various names to find someone if he can just click a Google ad and get the very same thing?

I stand by my previous posting. No ads for platinums, and no ads that compete with us. This business is tough enough as it is.

[Edited at 2004-06-05 18:25]

[Edited at 2004-06-05 18:27]


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Claudia Digel  Identity Verified
Germany
Local time: 00:37
English to German
+ ...
Great idea... BUT Jun 5, 2004

Henry,

I think this is a great idea and I don't mind ads even if I pay for using a site. I have got used to just ignoring everything that I'm not interested in.

However, regarding ads on ProZ, I think this is only a good idea if there is a way to block inappropriate ads. Almost all of the ads I have seen so far were for translation agencies and I don't think ProZ is the right place to publish them.
As cbolton said it is so much easier for someone trying to find a translator to click on one of these links than to go through the directory (and they might even find the agency's colorful web site and promises of good quality at low rates a lot more attractive than a professional freelancer's profile on ProZ), which will eventually take customers away from Prozians. I don't think this is something that ProZ should support.

Just my two cents.

Claudia


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Giovanni Guarnieri MITI, MIL  Identity Verified
United Kingdom
Local time: 23:37
Member (2004)
English to Italian
Agree with Catherine (Bolton)... Jun 6, 2004

cbolton wrote:

In the meantime, I've clicked on one of the ads, and this brings me to my second point.
The ad I check out COMPETES with us! Let's picture this situation. Someone who needs a translation has heard of Proz and decides to visit the site. On the site, this person finds a Google ad for "LMN translations" (two of today's ads are for translation agencies). All this potential customer has to do is click on the Google ad -- on the Proz page, mind you -- and, voilà, he's got himself a translator! So why should he go through all the steps of click, click, clicking on Directory>Freelancer/Agency, typing in the language combos and then READING through the various names to find someone if he can just click a Google ad and get the very same thing?

I stand by my previous posting. No ads for platinums, and no ads that compete with us. This business is tough enough as it is.

[Edited at 2004-06-05 18:25]

[Edited at 2004-06-05 18:27]


Agree entirely. I think it's another move against the paying members of Proz! The ads seem to be exclusively from translation companies, which are our competitors. If somebody is looking for a translator might well be tempted to just click on the ad. Easy! Why spend hours looking for the right translator if you can get one - hassle-free - with just one click? What about ads that actually benefit the translators for once? Maybe a little more consideration towards the paying members - who support the site - should be taken when commercial decisions, like the Google ads, are assessed. I don't know, it seems to me that the site is going from bad to worse.

Giovanni





[Edited at 2004-06-06 11:04]


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Sarah Ponting  Identity Verified
Italy
Local time: 00:37
Italian to English
+ ...
Agree with Giovanni and Catherine Jun 6, 2004

Giovanni Guarnieri MITI, MIL wrote:

Agree entirely. I think it's another move against the paying members of Proz! The ads seem to be exclusively from translation companies, which are our competitors. If somebody is looking for a translator might well be tempted to just click on the ad. Easy! Why spend hours looking for the right translator if you can get one - hassle-free - with just one click? What about ads that actually benefit the translators for once? I don't know... it seems to me that the site is going from bad to worse.

Giovanni



I completely agree and as a paying member of Proz do not wish to see ads around the site, especially for competitors! It seems a nonsensical and detrimental proposal to me.

Sarah

[Edited at 2004-06-06 07:13]


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Sheila Hardie  Identity Verified
Spain
Local time: 00:37
Member
Catalan to English
+ ...
I totally agree with Catherine, Giovanni and Sarah Jun 6, 2004

I totally agree with Catherine, Giovanni and Sarah. I am not keen on any ads to be honest, but would not mind quite so much if they were from companies advertising CAT tools, or other services that do not compete directly with ours.


Sheila


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Özden Arıkan  Identity Verified
Germany
Local time: 00:37
Member
English to Turkish
I also agree with Catherine, Jun 6, 2004

and with others who agree with her

Now, please let us think over this: I pay to view ads. The client clicks on the ads. The agency gets the job. The agency posts the job for € 0.003 / wo.s (with the additional note: Please do not bid higher, we already are offering the best we can afford!). Maybe I get the job, and work for nothing. Or maybe I invest my time and effort discussing such outrageous rates in the forum. Or maybe I invest my energy to adrenaline production, or to changing profession. Or finally, I begin viewing the ads for free.

I understand that this is a translation workplace for freelancers and agencies, but am I wrong to assume that it is for and by the individual professionals first, whose contribution to the site is far bigger than that of the agencies?


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