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Project Connect: A ProZ.com initiative to market your services to clients (and how you can benefit)
Thread poster: Henry Dotterer

Henry Dotterer
Local time: 16:50
SITE FOUNDER
Sep 5, 2006

For those who missed it, we are republishing this item from the newsletter.

Part of what you get as a member of ProZ.com is a group of people ( http://www.proz.com/siteteam ) dedicated to helping you market your translation services.

Now, thanks to your membership investments, we are able to take our marketing of your services to a new level. We have initiated a program to bring you to the most desirable language companies and end clients around the world.

Activities

As part of this program to bring premium opportunities to our members, we have:

* Recruited Mike Kidd, formerly of TRADOS to help connect clients with ProZ.com members. Mike is one of the most well known and successful marketing and sales professionals in our industry. We are excited that he has joined us to represent you in bringing your services to language companies and clients.

* Among other actions, Mike is leading an effort to more effectively appeal to clients via the website, with a fresh look and navigation scheme that guides potential clients more effectively in the options available for locating the companies and specialists they need at ProZ.com.

* We have launched an enterprise sales program, and several large clients have joined. Some of you have already seen the premium opportunities coming out of that program: positions with Bloomberg and other companies have been publicized so far.

Objectives

The results of this campaign will not be apparent overnight. But if we are successful in this initiative, you will see a progressive improvement in the number and quality of inquiries coming to you via the site.

In particular, members will see opportunities appearing that are marked specifically as "premium". We will apply a certain standard to these opportunities, so that members are not inconvenienced by notification concerning opportunities that are in fact not relatively desirable.

How to benefit

We provide the above information in order to let you know what we are working on. What can you do right now to benefit? If you have any interest at all in meeting clients via ProZ.com, we need you to fill out your profile.

The opportunities that have arisen so far from our client marketing initiative call for specialists, often within a given area. This means that even as a routine job gets multiple bids, large, highly desirable clients are struggling to find the specialists they truly need. If you are interested in opportunities to meet a premium type of client, you must indicate your fields of specialization, where you live, your native languages, how you can be contacted, and other critical data. Without this type of data, you will have no opportunity to be considered, or even hear about, the premium opportunities at ProZ.com.

We will keep you informed of our efforts to market to language companies and end clients, and will refer to the program of bringing your services to employers as "ProZ.com for Employers".


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Project Connect: A ProZ.com initiative to market your services to clients (and how you can benefit)

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