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Anyone know about UK/US advertising adaptation?
Thread poster: misscaboo4
misscaboo4
Local time: 10:12
Spanish to English
Mar 17, 2006

Hello!

I am posting this message on proz in the hope that someone can help me with a dissertation I am working on looking into how companies overcome different languages variants in their English advertising.

I am studying for a Masters in International Business to compliment my BA in French and Spanish. In keeping with my craze for languages I have decided to look into how marketing is adapted for countries which speak the same language (in this case English) but the cultures are different. I am looking to compare how marketing and advertising is changed (if at all!) for the British and American marketplace and my research so far has come up with very little information. I do have some interesting insights into the two cultures and into how advertising has been changed, or not– but it seems that just a few companies and researchers have discussed this academically.

If anyone has any industry insights, contacts or knows of any academic research where I could get more information on this I would be very interested to hear from you. I am about to look into approaching companies both in the UK and America to do my primary research and this would really help me.

Thanks very much!

Catherine


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Patricia Lane  Identity Verified
France
Local time: 11:12
French to English
+ ...
One lead Mar 25, 2006

Catherine,

Here is one lead that should get you on a bit of a roll.

http://www.stephweb.com/capstone/beer.shtml

Regards,

Patricia


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misscaboo4
Local time: 10:12
Spanish to English
TOPIC STARTER
Thanks! Mar 28, 2006

hi Patricia

thanks very much. It matches up with some other information I have and has given me some more ideas.

Catherine


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