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Thread poster: NataliaElo
Who said "Think global, act local" for the first time?

NataliaElo  Identity Verified
Germany
Local time: 06:05
Member (2004)
Finnish to Russian
+ ...
Aug 31, 2006

This thread http://www.proz.com/post/109912#109912
has inspired me to ask a question.

In fact, in my Finnish text, which is by the way a sort of internal corporate periodical, thus intended to be published though for a rather small audience (5000), an interviewee is saying that it was John Lennon, who said this phrase first.

With all my deep respect to John Lennon's work, I checked it on Wikipedia, an it says, that the phrase was reportedly coined by David Brower, founder of Friends of the Earth.

http://en.wikipedia.org/wiki/Thinking_Globally,_Acting_Locally

So, what do you think should I do? Should I point them out, that this is sort of mistake? Or, in case I'm being totally ignorant, could somebody please enlighten me on the relation between the phrase and John Lennon.


The company in question is not my client, my client is an agency with which I have excellent relationship.

Thank you for your opinions
Natalia


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Aurora Humarán  Identity Verified
Argentina
Local time: 01:05
English to Spanish
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Hola Sep 1, 2006

I had never heard the name of John Lennon in connexion with this phrase widely used in the marketing world. It was 'invented', as far as I know, by Hazel Henderson.

Au

[Edited at 2006-09-01 00:15]


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texjax DDS PhD  Identity Verified
Local time: 00:05
Member (2006)
English to Italian
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The best adaptation Sep 1, 2006

Apparently there is quite a debate about who coined the phrase.

1.R. Buckminster Fuller, Jr. (1895-1983)
http://mindprod.com/ethics/quote.html
2.Rene' Dubos, as an advisor to the United Nations Conference on the Human Environment in 1972
http://capita.wustl.edu/ME567_Informatics/concepts/global.html
3. A slogan attributed to Yoko Ono and popularized with the help of her husband, John Lennon.
http://www.everything2.com/index.pl?node_id=680227
4. “ A well-known international bank coined the phrase” [states Louisa T. C. Kim President of Korea TESOL]:o
http://www.kotesol.org/daegu/2006conf/brochure_2006.htm
5. unattributable http://www.oursouthwest.com/news/quotes1sd.htm

""One of the more famous of these adaptations was made by Mother Teresa. When she received the Nobel Peace Prize in 1979, she was subjected to the inevitable press interviews. In one, she was asked, “What can we do to promote world peace?” Her brilliant reply had six words:
“Go home and love your family.”..
While “world peace” is a global issue that no single person can resolve, every person who learns to love and be loved in a family unit is one less insecure and angry soul. One less person inclined to lash out and hurt someone else. One less human being willing to see others suffer without taking action to help them…To love people is to pay attention to them.
Want to change the world? Now you know where to start.""

http://rubelshelly.faithsite.com/content.asp?CID=19276







[Edited at 2006-09-01 01:16]


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Refugio
Local time: 21:05
Spanish to English
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Bucky Fuller Sep 1, 2006


Aurora Humarán wrote:

I had never heard the name of John Lennon in connexion with this phrase widely used in the marketing world. It was 'invented', as far as I know, by Hazel Henderson.

Au

[Edited at 2006-09-01 00:15]


If HH invented it, she did so by dropping the "ly"s of R. Buckminster Fuller when he used the phrase "Think globally, act locally". I am quite sure I read this in the late fifties, but I can't be sure in which book of his, since I read every one of them.


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Aurora Humarán  Identity Verified
Argentina
Local time: 01:05
English to Spanish
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The global village Sep 1, 2006


Ruth Henderson wrote:


Aurora Humarán wrote:

I had never heard the name of John Lennon in connexion with this phrase widely used in the marketing world. It was 'invented', as far as I know, by Hazel Henderson.

Au

[Edited at 2006-09-01 00:15]


If HH invented it, she did so by dropping the "ly"s of R. Buckminster Fuller when he used the phrase "Think globally, act locally". I am quite sure I read this in the late fifties, but I can't be sure in which book of his, since I read every one of them.


Hola, Refugio.
May be the phrase was actually 'coined' (that was the verb I could not remember yesterday) by Fuller in the fifties, but became more widespread in the seventies thanks to Henderson.

Au


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Claudia Krysztofiak  Identity Verified
Germany
Local time: 06:05
Member (2003)
English to German
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To get back to your question Sep 1, 2006


Natalia Elo wrote:

So, what do you think should I do? Should I point them out, that this is sort of mistake? Or, in case I'm being totally ignorant, could somebody please enlighten me on the relation between the phrase and John Lennon.



First of all, you should translate it, of course, this is what we do.

Then you are free to let them know that there seems to be no uniquely identifiable source for this statement. If they wish to enlighten their staff they may want to add a remark telling exactly this.

I guess the important thing is that they wish to communicate the statement and most companies would not like to have their employees running around telling customers John Lennon said this, if it was doubtful he did. It is not a proof of competence, after all.

So far, I always found clients grateful for friendly hints at mistakes in the texts they gave me. Still, if they insist having it translated with the mistake, you would have to do it, IMHO.

[Bearbeitet am 2006-09-01 09:54]


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NataliaElo  Identity Verified
Germany
Local time: 06:05
Member (2004)
Finnish to Russian
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TOPIC STARTER
Thank you Sep 1, 2006

I thank everybody for you help and time.

Claudia, I think, I'll do it the way you've described


Natalia


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Who said "Think global, act local" for the first time?







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