Mobile menu

Looking for D/E direct marketing resource
Thread poster: Karin Walker
Karin Walker  Identity Verified
Germany
Local time: 01:48
German to English
+ ...
Oct 6, 2003

Does anyone know of a reliable, comprehensive direct marketing dictionary, either D/E and E/D or JUST D/E? I am about to embark on a DM-related text and wanted to invest in such a dictionary anyway. Preferably a book that I could obtain rapidly and without high shipping costs from Germany or Europe.

TIA
Karin


Direct link Reply with quote
 

Kim Metzger  Identity Verified
Mexico
Local time: 17:48
German to English
Marketing resources Oct 6, 2003

Hi Karin! I have only one D/E dictionary for marketing. It's the Marketing-Lexikon - Goede, Oldenbourg Verlag, and I'm not happy with it at all - practically useless. Here are some online glossaries that you might not have yet.

English monolingual

http://www.buseco.monash.edu.au/depts/mkt/dictionary/index.html

http://www.fmi.org/facts_figs/glossary_search.cfm?search=Yes&letter=B


German - English
http://www.marketing.ch/dix_d_a.asp

http://medialine.focus.de/PM1D/PM1DB/PM1DBK/PM1DBKA/pm1dbka.htm

http://www.arno-online.de/infopool/lexikon.shtml

http://www.eu-marketingportal.com/dbm/glossar.php

http://www.wordstoweb.com/euro.htm


[Edited at 2003-10-06 20:25]


Direct link Reply with quote
 

Rebecca Holmes
United States
Local time: 19:48
German to English
you can never be too rich, too thin or have too many dictionaries Oct 6, 2003

Hi there Karin!

You may want to try Koschnick's Kompakt-Wörterbuch Marketing from Schäffer Poschel (ISBN 3-7910-1240-1). I seem to remember it being about EUR 80 but I can't say for sure...
It's about the best thing I've found for marketing in particular and was a suggestion of Alison's. I have found some useful information in it although it is by no means conclusive. Unfortunately the non-compact version is out of print.

Another thought is Pons Fachwörterbuch Marketing from Ernst Klett Verlag(ISBN 3-12-517980-7) (mine is from 2000, there may be a more recent version out now). It is a small volume and I don't recall how much it cost. Once again it isn't a one-shot remedy but as someone once said "you can never be too rich, too thin or have too many dictionaries..."

Also helpful in simply identifying what terms mean is "Das kleine Lexikon der Marketing-Forschung" von Geml und Lauer, Verlag Wirtschaft und Finanzen (ISBN 3-87881-171-3).

To be avoided is Schäfer's Management and Marketing Dictionary, I found it a complete waste of money if you have Hamblock/Wessels Großwörterbuch Wirtschaftsenglisch

We should get together again sometime...


Direct link Reply with quote
 

Alison Schwitzgebel
France
Local time: 01:48
Member (2002)
German to English
+ ...
Koschnik rules Oct 7, 2003

Rebecca Holmes-Löffler wrote:
You may want to try Koschnick's Kompakt-Wörterbuch Marketing from Schäffer Poschel (ISBN 3-7910-1240-1). I seem to remember it being about EUR 80 but I can't say for sure...
It's about the best thing I've found for marketing in particular and was a suggestion of Alison's. I have found some useful information in it although it is by no means conclusive. Unfortunately the non-compact version is out of print.


I have Wolfgang Koschnik's Encyclopedic Dicutionary Marketing (4 volume set, 2 each EN-DE and DE-EN). This is the one I recommended to Rebecca, and I don't know if it's still in print. It is by far and a way the best marketing dico I have found.

My other main marketing reference works are two hefty tomes by Kotler (not dictionaries, but text books from studying marketing) - "Principles of Marketing" and "Marketing Management". If you read and understand either one of these then you will have a pretty solid grounding in what marketing is all about.

Looking forward to meeting you at the Christmas Party/Powwow in Bacharach!!!

Alison


Direct link Reply with quote
 

Kim Metzger  Identity Verified
Mexico
Local time: 17:48
German to English
German<>English Marketing Dictionary Oct 7, 2003

From what I can tell, the Koschnik dico is out of print, but it's possible to order used copies. Here for example:
http://www.amazon.de/exec/obidos/ASIN/3791011782/entertainments04/302-8933802-0000821

I wonder if Alison can tell us if the online version - MediaLine - is as complete as the hardcopy:

Enzyklopädisches Wörterbuch Marketing
Marketing-Fachbegriffe deutsch/englisch, englisch/deutsch - mit Erklärungen. Kostenlos zu nutzen - auf FOCUS MediaLine ...

Das Enzyklopädische Wörterbuch Marketing mit über 40 000 Stichwörtern (englisch/deutsch und deutsch/englisch) bietet zusätzlich zu den Übersetzungen auch Definitionen und Begriffserklärungen – für die FOCUS MediaLine zusammengestellt von Wolfgang J. Koschnick, dem Autor vieler anerkannter Fachlexika und Wörterbücher.

Es ist weltweit das erste interaktive zweisprachige Wörterbuch, das unter aktiver Mitwirkung seiner Nutzer laufend überarbeitet, ergänzt und verbessert wird. Mailen Sie an die Redktion wenn Sie einmal ein Wort nicht finden oder Fragen und Verbesserungswünsche haben. Ambitioniertes Ziel ist es, mit Hilfe der Nutzer ein Wörterbuch zusammenzustellen, das keine einzige Frage unbeantwortet läßt.
Die Nutzung ist kostenlos. Auf medialine.focus.de, dem B2B-Portal von FOCUS.

http://www.uni-online.de/artikel.php?link=515


Direct link Reply with quote
 

Andrew Rennison
Local time: 01:48
German to English
+ ...
Up-to-date marketing dictionary Jan 20, 2006

I had a look at the Koschnick marketing dictionary and found it fairly comprehensive in a global sense but the fact that it's from 2000 put me off buying it as marketing is one of these areas that changes every week so a reference from 2000 is maybe not the way forward. Is there anything else on the market as comprehensive that is more 'modern'?
Thanks in advance!
ps. I already have the Hamblock/Wessels Großwirtschaftswörterbuch, is it worth getting hold of the Schäfer Wirtschaftswörterbuch or are they too similar in content?


Direct link Reply with quote
 


To report site rules violations or get help, contact a site moderator:

Moderator(s) of this forum
Maria Castro[Call to this topic]

You can also contact site staff by submitting a support request »

Looking for D/E direct marketing resource

Advanced search


Translation news





Protemos translation business management system
Create your account in minutes, and start working! 3-month trial for agencies, and free for freelancers!

The system lets you keep client/vendor database, with contacts and rates, manage projects and assign jobs to vendors, issue invoices, track payments, store and manage project files, generate business reports on turnover profit per client/manager etc.

More info »
PerfectIt consistency checker
Faster Checking, Greater Accuracy

PerfectIt helps deliver error-free documents. It improves consistency, ensures quality and helps to enforce style guides. It’s a powerful tool for pro users, and comes with the assurance of a 30-day money back guarantee.

More info »



All of ProZ.com
  • All of ProZ.com
  • Term search
  • Jobs