Spanish to English glossary of translations - Marketing / Market Research terms

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Term	Translation	Entered by
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ayuda con frase	see explanation	(Non-member)
ágiles y operativas	swift and effective	(Non-member)
ámbito	sector	(Non-member)
área de reserva	reserved space	Hazel Whiteley
índice de recuerdo	recall rate	Michael Powers (PhD)
índices máximos de saturación del medio	maximum saturation levels in the medium	(Non-member)
¿Afecta la publicidad de la misma manera?	Does all advertising /publicity have the same effect?	(Non-member)
¿Cada categoria un mundo?	each category a world in its own right?	(Non-member)
¿Dónde llevan las verduras?	Where are the veggies (vegetables) in the recipie?	Victoria Frazier
¿Existen “efectos halo” que nos ayuden a capitalizar inversiones entre sí?	Are there "halo effects" that help us cross-capitalize on investments?	(Non-member)
¿La companía está orientada a hacer juguetes?	Is the company geared towards producing toys/games?	(Non-member)
¿Qué hace al mito?	What makes a myth?	(Non-member)
¿Sabemos qué hay detrás de cada alta?	Do we know what's behind each new client?	(Non-member)
¿Son todos los períodos del año válidos para realizar nuestras campañas?	Can we launch OR run a campaign at any time of the year?	(Non-member)
Óptico	timeline	Ross Parker
banderolas	fabric swatches	Michele Fauble
barreras de abandono	switching barriers	Dr. Andrew Frankland
batirse el cobre (con)	to fight it out (with)	(Non-member)
bebida de fantasia	non-alcoholic beverages/drinks	(Non-member)
bio de las gafas	history of/ bio of	(Non-member)

boca-oreja	by word of mouth	Rosina Peixoto
bodegones de moda	(top) fashion picks/buys	Mari O'Keefe
bodegones de productos	product picks/ reviews or best buys	Mari O'Keefe
bohío	bungalow / hut	Carmen Schultz
Bolsa Almohada	padded bag	Sherry Godfrey
bote Sinfónico	Floor drain	Jason Willis-Lee
buenas prácticas de colaboración con el desarrollo sostenible	good practice towards the achievement of sustainable development	(Non-member)
bufete de marketing	marketing firm/company/consultancy	(Non-member)
Buscar aprendizajes comunes y características individuales por país	look for shared learnings and individual characteristics in each country	(Non-member)
cabellos libres	free-flowing tresses	Consuela Roman
cada vez menos	far from it (see context)	(Non-member)
cadenas de tiendas de ropa	fashion chains	(Non-member)
campaña de captación	advertising campaign aimed at	(Non-member)
CAMPO PERCEPTIVO	field of perception	(Non-member)
capacidad de inserción en el mercado	ability to penetrate the market	(Non-member)
capitalizando	capitalizing	Juan Luis Lozano Arton
capturar las oportunidades que se abren ante nosotros	seize opportunities as they arise	(Non-member)
característica diferencial	USP	Anna Moorby DipTrans
carga de saldos de cuentas de mayor	posting of general ledger account balances	...
Carga del discurso tras el visionado de los packs	Discourse load after viewing packs	Carol Hart

Accounting
Advertising / Public Relations
Aerospace / Aviation / Space
Agriculture
Animal Husbandry = Livestock *
Anthropology
Archaeology
Architecture
Art, Arts & Crafts, Painting
Astronomy & Space
Audit = Finance *
Automation & Robotics
Automotive / Cars & Trucks
Banking = Finance *
Biology (-tech,-chem,micro-)
Botany
Building = Construction *
Business/Commerce (general)
Cars = Auto *
Ceramics = Materials *
Certificates, Diplomas, Licenses, CVs
Chemistry; Chem Sci/Eng
Childrens' Literature = Poetry & Literature *
Cinema, Film, TV, Drama
Clothing = Textiles *
Communications = Telecommunications *
Computers (general)
Computers: Hardware
Computers: Software
Computers: Systems, Networks
Construction / Civil Engineering
Contracts = Law: Contract *
Cooking / Culinary
Cosmetics, Beauty
DVDs = Media *
Dentistry = Medical: Dentistry *
Economics
Education / Pedagogy
Electronics / Elect Eng
Energy / Power Generation
Engineering (general)
Engineering: Aero = Aerospace *
Engineering: Chem = Chemistry *
Engineering: Civil = Construction *
Engineering: Electrical = Electronics *
Engineering: Industrial
Engineering: Mechanical = Mechanics *
Engineering: Nuclear = Nuclear *
Environment & Ecology
Esoteric practices
Fashion = Textiles *
Fiction = Poetry & Literature *
Film & TV = Cinema *
Finance (general)
Financial Markets = Finance *
Fisheries
Folklore
Food & Dairy
Forestry / Wood / Timber
Furniture / Household Appliances
Games / Video Games / Gaming / Casino
Gastronomy = Cooking / Culinary *
Gems, Precious Stones, Metals = Mining *
Genealogy
General / Conversation / Greetings / Letters
Genetics
Geography
Geology
Glass = Materials *
Government / Politics
Graphic Arts = Photo/Imaging *
Health Care = Med: HC *
History
Hotels = Tourism *
Human Resources
IT (Information Technology)
Idioms / Maxims / Sayings
Insurance
International Org/Dev/Coop
Internet, e-Commerce
Investment / Securities
Iron & Steel = Metallurgy *
Journalism
Labor = Human Resources *
Land = Real Estate *
Law (general)
Law: Contract(s)
Law: Patents, Trademarks, Copyright
Law: Taxation & Customs
Leisure = Tourism *
Linguistics
Literature = Poetry & Lit *
Livestock / Animal Husbandry
Logistics = Transport *
Machinery & Tools = Mechanical *
Management
Manufacturing
Maritime = Ships *
Marketing / Market Research
Materials (Plastics, Ceramics, etc.)
Mathematics & Statistics
Mechanics / Mech Engineering
Media / Multimedia
Medical (general)
Medical: Cardiology
Medical: Dentistry
Medical: Health Care
Medical: Instruments
Medical: Pharmaceuticals
Metallurgy / Casting
Meteorology
Metrology
Military / Defense
Mining & Minerals / Gems
Multimedia = Media *
Music
Names (personal, company)
Networking = Computers: Networking *
Nuclear Eng/Sci
Nutrition
Oil & Gas = Petroleum *
Other
Paper / Paper Manufacturing
Patents
Patents = Law: Patents *
Pedagogy = Education *
Petroleum Eng/Sci
Pharmaceuticals = Med: Pharma *
Philosophy
Photography/Imaging (& Graphic Arts)
Physics
Plants = Botany *
Plastic = Materials *
Poetry & Literature
Politics = Government *
Power = Energy *
Printing & Publishing
Psychology
Public relations = Advertising *
Real Estate
Religion
Retail
Robotics = Automation & Robotics *
Rubber = Materials *
SAP
Sailing = Ships *
Science (general)
Shipping = Transport *
Ships, Sailing, Maritime
Slang
Social Science, Sociology, Ethics, etc.
Software = Computers: Software *
Sports / Fitness / Recreation
Statistics = Mathematics *
Surveying
Symbols / Abbreviations / Acronyms = General *
Tax = Law: Tax *
Telecom(munications)
Textiles / Clothing / Fashion
Tourism & Travel
Trains = Transportation *
Transport / Transportation / Shipping
Travel = Tourism *
Veterinary = Livestock *
Video Games = Games *
Video editing/DVDs = Media *
Wine / Oenology / Viticulture
Wood = Materials *
Wood Industry = Forestry *
Zoology

KudoZ open glossaries (KOG)