The KudoZ open glossary is a browsable glossary of terms translated via the KudoZ term help network.

Spanish to English Marketing / Market Research Translation Glossary

Spanish term		English translation
abrir vías de acceso		to pave the way for...
Abrirse al cliente con un reporte directo/transparente		Present itself to the client with a direct/transparent report
Acción Artistica		Art Action
accion de marketing de alto valor anadido		high added value marketing strategy	Esther van der Wal
Entered by: Esther van der Wal
accion enmarcada		action within the scope/framework
accion gradual		gradual action	Michele Fauble
Entered by: Michele Fauble
acelerador / freno a la compra		driver / barrier to sales
acentuación imprevista de los efectos negativos		unintended negative impact
acrílico publicitario		(acrylic) leaflet holder/poster display
activaciones de marca		brand activation
actos de compra		purchasing transactions/orders	Remy Arce
Entered by: Remy Arce
adaptados (in this context)		specially-adapted
Adaptamos los diversos montajes disponibles, en "U",		U-shaped seating layout is available
Addenda		Addenda
adelentarnos a nuestro tiempo		to keep ahead of the times
adscripción		attribution
afecte a la curva de ventas		might have an impact on the sales curve
aficionada al deporte entendido como espectáculo		fan of sport as entertainment	liz askew
Entered by: liz askew
afronta ciertas variables que complican su accionar.		faces/is facing certain variables that/make more difficult/hinder/hamper its operations
agentes de entorno / agentes de entorno de formación		local agents/local training agents	Edward Tully
Entered by: Edward Tully
agregar valor en la manera de		adding value to how you do/conduct business
ahora alguien más cuida de tu familia		your children in good hands
Aislados los efectos de las campañas, el modelo identifica períodos que		(While) not considering the effects of the campaign, the model identifies...
ajustado por adulto equivalente		adjusted per equivalent adult
al conjunto de posibles combinaciones entre canales y comportamientos		all the possible combinations between channels and behaviours
Al igual que		Just as in
al maximo		make full use of
al servicio de la eficiencia		for improved efficiency
alcanzando un número mínimo de veces durante el mayor tiempo posible.		to be repeated a minimum number of times and to last the longest time possible.
ALCOHOL DE SOBREMESA		after dinner drinks/liqueurs
alianza		partnership or alliance
alta de línea		free connection
alta decoración		Haute decoration
altas y bajas		new contracts and contract terminations
Alteró por negligencia o mala fe alguna parte o varias partes del cuestionario		Mistakenly or Intentionally (s)he invalidated one or more parts/sections of the questionaire
amarracos		counters
ampliando hacia abajo		expanding to the lower end of the market
analítica		analysis
análisis de comentarios		analysis of comments	Hans Geluk
Entered by: Hans Geluk
Análisis de la Eficacia por Creatividades		Creativity Effectiveness Analysis/Analysis of Creativities' Effectiveness

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