The KudoZ open glossary is a browsable glossary of terms translated via the KudoZ term help network.

Spanish to English Marketing / Market Research Translation Glossary

Spanish term		English translation
atributos de proximidad		proximity	EirTranslations
Entered by: EirTranslations
auditor de tienda		store auditor / store audit
aumentar las contrataciones		increase hiring	Maria Elena Martinez
Entered by: Maria Elena Martinez
autoliquidable		self-liquidators
automóvil		car
autonomía		range
autopromoción		self-promoting/self-promotion
aval de garantía		guarantor
AVS		AVS = Approved vendor Scheme	Angie Taylor
Entered by: Angie Taylor
ayuda con frase		see explanation
ágiles y operativas		swift and effective
ámbito		sector
área de reserva		reserved space	Hazel Whiteley
Entered by: Hazel Whiteley
áreas de deterioro de tiempo de visita		length-of-stay deterioration areas	Daniel Coria
Entered by: Daniel Coria
índice de conversión del escaparate		conversion rate of window shoppers to buyers
índice de recuerdo		recall rate
índices máximos de saturación del medio		maximum saturation levels in the medium
¿Afecta la publicidad de la misma manera?		Does all advertising /publicity have the same effect?
¿Cada categoria un mundo?		each category a world in its own right?
¿Dónde llevan las verduras?		Where are the veggies (vegetables) in the recipie?	Victoria Frazier
Entered by: Victoria Frazier
¿De qué depende el voto...?		What makes voters choose XXX?
¿Existen “efectos halo” que nos ayuden a capitalizar inversiones entre sí?		Are there "halo effects" that help us cross-capitalize on investments?
¿La companía está orientada a hacer juguetes?		Is the company geared towards producing toys/games?
¿Qué hace al mito?		What makes a myth?
¿Sabemos qué hay detrás de cada alta?		Do we know what's behind each new client?
¿Son todos los períodos del año válidos para realizar nuestras campañas?		Can we launch OR run a campaign at any time of the year?
Óptico		timeline
“Z” de 2 colas		two tailed z-score
bajada creativa		a creative, focused/targeted/local approach	Edward Tully
Entered by: Edward Tully
banderas azules		blue flags
banderolas		fabric swatches	Michele Fauble
Entered by: Michele Fauble
barreras de abandono		switching barriers	Dr. Andrew Frankland
Entered by: Dr. Andrew Frankland
bases legales		terms and conditions
batirse el cobre (con)		to fight it out (with)
Bº múltiple		multiple benefit
bebida de fantasia		non-alcoholic beverages/drinks
bien coto		really good
bio de las gafas		history of/ bio of
blanco lavado		washed white
boca-oreja		by word of mouth

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