The KudoZ open glossary is a browsable glossary of terms translated via the KudoZ term help network.

Swedish to English Advertising / Public Relations Translation Glossary

Swedish term English translation
AD Art Director
Entered by: SafeTex
Anpassas till målgruppen adapts to the target group
ansvarig manager
Används med försiktighet. proceeds with care
Arbetsresultat work performance, performance
AV-Utrustning Audio visual equipment
Entered by: SafeTex
avsändare / juridisk avsändare sender/legal sender
även när det stormar even when the going gets tough, or things are rough, or "even when faced with a difficult situation"
bodies body stockings
byggbod builder's cabin/hut
dörrsnurra revolving door
direktreklam direct advertising
Entered by: Paul Lambert
dukskyltar flexible face signs
Eurosize-tavlor Eurosize boards
fastnar på näthinnan (it is not a commercial that) sticks in one's mind
förarplatsskylt Driver's cab advert
Entered by: Helen Johnson
försäljningsmat (abbrev.) sales material
fikonspråk a secret language, a style that uses a lot of complicated expressions that are meant to be intelligible only to a select circle
fläckar stains
Gatupratare pavement sign; pavement board
Entered by: Plamen Nenchev
glansmedel brightening agent
har gått hem hos has caught on with
hippa typer trendy people
konceptbyrå advertising and branding agency
Entered by: Randi Stenstrop
lansare marknadsförare
Entered by: Lars Jelking
nativkampanj native (advertising) campaign
på köpet thrown in in the bargain (for free when you buy something else)
Personliga möten på festivalen. Face to face meetings at the festival
Plattan background
pressbearbetning to get the press/media interested
prestigelöst unpretentious; prestige-mindedness/humble
produktionsbyrå production agency
Entered by: Anna Herbst
profilansvarig profile director, profile manager
Profilartiklar promotional giftware; branded giftware; logo giftware
Entered by: Plamen Nenchev
Profilering, profilverksamhet market positioning/brand imaging activities
Entered by: Mats Wiman
PUL (personuppgiftslagen) Privacy Protection Law
rapportmönster repeat pattern, pattern repeat (repeat weave on textiles)
Entered by: Christine Andersen
rök- och kemdykning BA firefighting operations (breathing apparatus)
Entered by: SafeTex
rörliga media motion media
Entered by: Michele Fauble
reklamsläp [towed] advertising banner
Entered by: Helen Johnson
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