GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW) | ||||||
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07:41 Sep 6, 2005 |
Spanish to English translations [PRO] Tourism & Travel / Promotional tourism brochure | |||||||
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| Selected response from: Penelope Ausejo Spain Local time: 15:12 | ||||||
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Summary of answers provided | ||||
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4 +8 | consumer motivator, opinion leader |
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4 | promotors |
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4 | Intermediary |
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3 | stakeholder |
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3 | prescriptor |
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2 | installer |
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installer Explanation: I guess intalador is the same as preescriptor - therefore this translation. It is based on what I read here:http://www.isover.net/asesoria/manuales/guia2004/00-Presenta... |
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stakeholder Explanation: Not sure, but maybe stakeholder would fit here - a party which is involved and has an influence over a certain area/project, etc. |
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consumer motivator, opinion leader Explanation: In marketing terms a "prescriptor" is someone that has enough power to "convince" regular users that the product is good, the event worthwhile attending, and so on. -------------------------------------------------- Note added at 27 mins (2005-09-06 08:08:44 GMT) -------------------------------------------------- I have always seen the word written as "prescriptor" though. One example: To promote frozen food we, once, used as prescriptor one famous doctor. Our aim was to communicate that frozen food was healthy. |
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