Preescriptor

English translation: consumer motivator

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
Spanish term or phrase:Preescriptor
English translation:consumer motivator
Entered by: Penelope Ausejo

07:41 Sep 6, 2005
Spanish to English translations [PRO]
Tourism & Travel / Promotional tourism brochure
Spanish term or phrase: Preescriptor
Promotional brochure for a sports port (PORT FORUM) in Barcelona.

....Este tipo de cliente vendrá como consecuencia de una actividad de marketing relacional desarrolada con Tour operadores y Preescriptores (agencias de viajes, información turística, medios de communicación especializados, etc).
Jason Willis-Lee
Spain
Local time: 15:12
consumer motivator, opinion leader
Explanation:
In marketing terms a "prescriptor" is someone that has enough power to "convince" regular users that the product is good, the event worthwhile attending, and so on.

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Note added at 27 mins (2005-09-06 08:08:44 GMT)
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I have always seen the word written as "prescriptor" though.

One example: To promote frozen food we, once, used as prescriptor one famous doctor. Our aim was to communicate that frozen food was healthy.
Selected response from:

Penelope Ausejo
Spain
Local time: 15:12
Grading comment
Thanks pepis, like it a lot...
4 KudoZ points were awarded for this answer



Summary of answers provided
4 +8consumer motivator, opinion leader
Penelope Ausejo
4promotors
bigedsenior
4Intermediary
Duncan Gates
3stakeholder
JudyK
3prescriptor
Anna Moorby DipTrans
2installer
ojinaga


  

Answers


19 mins   confidence: Answerer confidence 2/5Answerer confidence 2/5
installer


Explanation:
I guess intalador is the same as preescriptor - therefore this translation. It is based on what I read here:http://www.isover.net/asesoria/manuales/guia2004/00-Presenta...

ojinaga
Local time: 07:12
Specializes in field
Native speaker of: Native in NorwegianNorwegian
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26 mins   confidence: Answerer confidence 3/5Answerer confidence 3/5
stakeholder


Explanation:
Not sure, but maybe stakeholder would fit here - a party which is involved and has an influence over a certain area/project, etc.

JudyK
United Kingdom
Local time: 14:12
Specializes in field
Native speaker of: Native in EnglishEnglish
PRO pts in category: 4
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22 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +8
consumer motivator, opinion leader


Explanation:
In marketing terms a "prescriptor" is someone that has enough power to "convince" regular users that the product is good, the event worthwhile attending, and so on.

--------------------------------------------------
Note added at 27 mins (2005-09-06 08:08:44 GMT)
--------------------------------------------------

I have always seen the word written as "prescriptor" though.

One example: To promote frozen food we, once, used as prescriptor one famous doctor. Our aim was to communicate that frozen food was healthy.

Penelope Ausejo
Spain
Local time: 15:12
Works in field
Native speaker of: Spanish
PRO pts in category: 8
Grading comment
Thanks pepis, like it a lot...

Peer comments on this answer (and responses from the answerer)
agree  Anna Moorby DipTrans: Exactly
5 mins
  -> Thx Anna :)

agree  Philippe Maillard
55 mins
  -> Thx Philippe :)

agree  Andy Watkinson
1 hr
  -> Thx andy :)

agree  Marina Soldati
4 hrs
  -> Thx Marina :)

agree  milliecoquis: agree
5 hrs
  -> Thx milliecc :)

agree  MPGS: :) ... :)
7 hrs
  -> Thx MPGS :)

agree  Claudia Luque Bedregal
13 hrs
  -> Thx clb :)

agree  Leopoldo Gurman: =:)
1 day 2 hrs
  -> Thx Leopoldo :)
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27 mins   confidence: Answerer confidence 3/5Answerer confidence 3/5
prescriptor


Explanation:
I believe this is a typo for prescriptor, coming from the verb prescribir, and the word is used to describe people, I believe, who recommend products to retailers, although I'm not entirely sure:

http://www.awta.com.au/Publications/Newsletter/2004_August/o...

I'll keep checking

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Note added at 31 mins (2005-09-06 08:13:06 GMT)
--------------------------------------------------

See glossary

Courtesy of Cindy Chadd:

Spanish Term prescriptor
Definition profesional que,mediante su consejo a los consumidores,influye sobre la venta del producto o servicio franquiciado
Reference IBERFRANQUICIA
English Term prescriber;consumer motivator

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Note added at 46 mins (2005-09-06 08:28:18 GMT)
--------------------------------------------------

See glossary

Courtesy of Cindy Chadd:

Spanish Term prescriptor
Definition profesional que,mediante su consejo a los consumidores,influye sobre la venta del producto o servicio franquiciado
Reference IBERFRANQUICIA
English Term prescriber;consumer motivator

Anna Moorby DipTrans
United Kingdom
Local time: 14:12
Works in field
Native speaker of: English
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8 hrs   confidence: Answerer confidence 4/5Answerer confidence 4/5
promotors


Explanation:
... Tire sales, Tourism info centers, Tours -operators and promotors-, Training, Transportation services -cargo-, Travel agents and bureaus, Trust companies ...
www.yellowpages-caribbean.com/ Countries/St_VincentGrenadines/index.cfm - 32k - Sep 4, 2005 - Cached - Similar pages


Yellowpages-Cuba.com: Start Page / The Yellow Pages of Cuba... Tourism info centers, Tourists' attractions, Tours, Tours -operators and promotors-, Transportation services -cargo-, Transportation services -people- ...
www.yellowpages-caribbean.com/Countries/Cuba/index.cfm



bigedsenior
Local time: 06:12
Works in field
Native speaker of: English
PRO pts in category: 132
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1696 days   confidence: Answerer confidence 4/5Answerer confidence 4/5
Intermediary


Explanation:
This is another good option for 'prescriptor', depending on the context. Used in the banking /marketing field e.g. on Barclays websites in Spanish and English.


    Reference: http://www.barclays.es/publico/contents/clientesInternaciona...
    Reference: http://www.barclays.es/publico/contents/clientesInternaciona...
Duncan Gates
Spain
Local time: 15:12
Native speaker of: Native in EnglishEnglish
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