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commercializzazione

English translation: Commercialisation

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
Italian term or phrase:commercializzazione
English translation:Commercialisation
Entered by: Denise DeVries

13:33 Feb 27, 2006
Italian to English translations [PRO]
Marketing - Advertising / Public Relations / U.K. English
Italian term or phrase: commercializzazione
Not urgent. No context. I'm just curious.
As a speaker of U.S. English, I always translate this as "marketing," but I have also seen "commercialisation," which has a negative meaning in the U.S.
Is 'commercialisation" correct for a U.K. audience?
Denise DeVries
United States
Local time: 06:35
Commercialisation
Explanation:
Like all words - it depends on the context . The Italian word is generally used to cover the range of activities from production/marketing/distribution/sales.
The following definition is more technical and does not necessarily carry negative overtones in English.
Commercialisation - the final stage of the new product development process in which the decision is made to put the new product into full scale production and to launch it. See New Product Development; Product Launch.
Selected response from:

Alison Kennedy
Local time: 12:35
Grading comment
Thanks, the definition helped.
4 KudoZ points were awarded for this answer



Summary of answers provided
5 +4marketing
Angie Garbarino
4 +2Commercialisation
Alison Kennedy


Discussion entries: 3





  

Answers


4 mins   confidence: Answerer confidence 5/5 peer agreement (net): +4
commerzializzazione
marketing


Explanation:
but the Italian is commerCializzazione,

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Note added at 6 mins (2006-02-27 13:40:48 GMT)
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But I am curious to see what UK mother tongues think :)


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Note added at 28 mins (2006-02-27 14:02:52 GMT)
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marketing for me too

Angie Garbarino
Local time: 12:35
Native speaker of: Native in ItalianItalian

Peer comments on this answer (and responses from the answerer)
agree  Chiara Cacucci
54 mins
  -> :)
agree  Peter Cox: "commercialisation" also OK depending on context
1 hr
  -> ah ok :)
agree  writeaway: or commercialisation. no context, no able to say
2 hrs
agree  Theodora OB
3 hrs
Login to enter a peer comment (or grade)

2 hrs   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +2
Commercialisation


Explanation:
Like all words - it depends on the context . The Italian word is generally used to cover the range of activities from production/marketing/distribution/sales.
The following definition is more technical and does not necessarily carry negative overtones in English.
Commercialisation - the final stage of the new product development process in which the decision is made to put the new product into full scale production and to launch it. See New Product Development; Product Launch.


Alison Kennedy
Local time: 12:35
Specializes in field
Native speaker of: Native in EnglishEnglish
PRO pts in category: 8
Grading comment
Thanks, the definition helped.

Peer comments on this answer (and responses from the answerer)
agree  writeaway: or marketing. without context, it's anyone's guess
42 mins
agree  Gian: Noun 1. commercialisation - the act of commercializing something; involving something in commerce; "my father considered the commercialization of Christmas to be a sacrilege"; "the government tried to accelerate the commercialization of this development";
1 hr
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