GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW) | ||||||
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13:20 Dec 2, 2011 |
Polish to English translations [PRO] Bus/Financial - Finance (general) | |||||||
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| Selected response from: Dorota Madrzyk United States Local time: 15:31 | ||||||
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Summary of answers provided | ||||
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4 | commercialization strategy |
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4 | market entry strategy |
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commercialization strategy Explanation: The process of developing a commercialization strategy for an invention begins with evaluation of its commercial potential at its current state of development. ... Reference: http://www.pepvc.com/resources/Appraising_Inventions.pdf |
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market entry strategy Explanation: "A well-founded market-entry strategy minimises the uncertainties faced by new entrants Analysys Mason has developed a systematic approach to market-entry strategies, allowing us to create well-supported and objective plans that extract maximum value from internal assets and investment, and ultimately increased competitiveness and secured revenue" |
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