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текстово-графический блок

English translation: display ad[vertisement/-ising]

19:26 Dec 4, 2013
Russian to English translations [PRO]
Marketing - Advertising / Public Relations / online advertising
Russian term or phrase: текстово-графический блок
I'm translating a contract for advertising services, and it defines the following terms:

***«текстово-графический блок»*** - информационный блок (в том числе новость, статья, объявление, обзор, описание конкурса или любое иное информационное и/или рекламное сообщение), состоящий из форматированного текста и графического изображения;
«баннер» - статическое или динамическое изображение определенного размера, формата и технологии создания (в том числе графический баннер, текстовый баннер, интерактивный баннер, баннер, содержащий анимированные и/или видео-элементы и пр.);

Is there a set term for «текстово-графический блок»?
Amy Lesiewicz
United States
Local time: 20:50
English translation:display ad[vertisement/-ising]
Explanation:
looks like this is the one you are after
Selected response from:

danya
Local time: 03:50
Grading comment
Thanks, danya!
4 KudoZ points were awarded for this answer



Summary of answers provided
4 +3display ad[vertisement/-ising]
danya
3 +1Text-image combination
Fernsucht
4text-picture-unit
Alexander Onishko


  

Answers


4 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +3
display ad[vertisement/-ising]


Explanation:
looks like this is the one you are after


    Reference: http://en.wikipedia.org/wiki/Display_advertising
danya
Local time: 03:50
Works in field
Native speaker of: Native in RussianRussian
PRO pts in category: 16
Grading comment
Thanks, danya!

Peer comments on this answer (and responses from the answerer)
agree  The Misha: Me think this comes the closest to the original idea. Maybe call it "display advertising unit"?
2 hrs
agree  Natalia Volkova
3 hrs
agree  cyhul
2 days 9 hrs
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11 mins   confidence: Answerer confidence 3/5Answerer confidence 3/5 peer agreement (net): +1
Text-image combination


Explanation:
that might be it


    Reference: http://www.ligatus.com/en/advertisers/products/text-image/
Fernsucht
United States
Works in field
Native speaker of: Native in RussianRussian
PRO pts in category: 13

Peer comments on this answer (and responses from the answerer)
agree  LilianNekipelov: I think so.
1 hr
  -> Thanks for your upvote
neutral  The Misha: Did you notice that the link you provided is to a German site? No wonder it doesn't quite sound English.
2 hrs
  -> Yes, what's the problem? If the website is German it doesn't automatically mean it's written in "Germglisch." It sounds fine in English as a combination. replace with a slash if you have problems with that "image/text combination"
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17 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5
text-picture-unit


Explanation:
Additional / Advanced Text Picture Unit functions - Telltarget

With the text-picture-unit option you can add additional pictures and text to files and data. This is especially helpful in organizing and subdividing extensive and ...

www.poscich.de/en/index.html?menuks=1261&info=70‎

Alexander Onishko
Native speaker of: Native in RussianRussian, Native in UkrainianUkrainian
PRO pts in category: 33

Peer comments on this answer (and responses from the answerer)
neutral  The Misha: Another case of Germglish
2 hrs
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