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proof statement

French translation: preuve

07:36 Apr 9, 2014
English to French translations [PRO]
Marketing - Marketing / Market Research
English term or phrase: proof statement
Je trouve cette définition sur Internet :

Proof statements are statements which make a claim about a strategic value your solution provides to the prospect, but do so in a way that makes it more than a claim; it becomes a proof because the way the statement is constructed makes sense to the prospect. www.youtube.com/watch?v=tSa02qXTcJk

Existe-t-il un terme consacré en français ? Merci d'avance.
Stéphanie Soudais
France
Local time: 10:50
French translation:preuve
Explanation:
Preuve (avec, en français, souvent une distinction entre preuve sociale ou preuve d'autorité
(voir aussi http://www.webmarketingjunkie.com/2-techniques-qui-marchent-...
Selected response from:

DHHOC (X)
France
Local time: 10:50
Grading comment
J'ai choisi "preuve" car j'avais déjà "argument(aire)" dans le texte. Merci à tous.
3 KudoZ points were awarded for this answer



Summary of answers provided
4 +2argument (commercial)
Myrtille Montaud
4preuve
DHHOC (X)
4argumentaire étayé par des preuves
Najib Aloui
4 -1déclaration de preuve
mchd
3affirmation fondée
Anne Bohy


  

Answers


13 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5
preuve


Explanation:
Preuve (avec, en français, souvent une distinction entre preuve sociale ou preuve d'autorité
(voir aussi http://www.webmarketingjunkie.com/2-techniques-qui-marchent-...


    Reference: http://www.agence-web-conseil.com/actualite/conception-site-...
    Reference: http://www.bestcommunity.fr/comment-convaincre-ses-clients-e...
DHHOC (X)
France
Local time: 10:50
Specializes in field
Native speaker of: French
PRO pts in category: 3
Grading comment
J'ai choisi "preuve" car j'avais déjà "argument(aire)" dans le texte. Merci à tous.
Login to enter a peer comment (or grade)

20 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): -1
déclaration de preuve


Explanation:
.

mchd
France
Local time: 10:50
Native speaker of: French
PRO pts in category: 62
Notes to answerer
Asker: En droit, ok, mais en marketing ?


Peer comments on this answer (and responses from the answerer)
disagree  DHHOC (X): plutôt dans un contexte légal ou d'assurances
11 mins
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30 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5
argumentaire étayé par des preuves


Explanation:
...

Najib Aloui
Local time: 09:50
Works in field
Native speaker of: Native in FrenchFrench
PRO pts in category: 36
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47 mins   confidence: Answerer confidence 3/5Answerer confidence 3/5
affirmation fondée


Explanation:
suggestion

Anne Bohy
France
Local time: 10:50
Native speaker of: Native in FrenchFrench
PRO pts in category: 68
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2 hrs   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +2
argument (commercial)


Explanation:
Dans la terminologie de marketing, un argument (ou argumentaire) contient déjà en soi la notion de preuve (visant à convaincre le client potentiel.
voir ci-dessous la définition du terme "argument commercial".

http://www.definitions-marketing.com/Definition-Argument

Myrtille Montaud
Local time: 10:50
Specializes in field
Native speaker of: French
PRO pts in category: 8

Peer comments on this answer (and responses from the answerer)
agree  GILLES MEUNIER
5 mins
agree  Gleyse
1 hr
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