GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW) | ||||||
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10:37 Oct 1, 2015 |
English to French translations [PRO] Marketing / Market Research / strategy of an employment website | |||||||
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| Selected response from: Jocelyne Cuenin Germany Local time: 09:17 | ||||||
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Discussion entries: 2 | |
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de développer la marque de la société à partir de ses qualités Explanation: - En traduction non littérale mais sémantique. |
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forger l'image de marque des talents prometteurs Explanation: ou "développer l'image de marque des talents prometteurs (de XXX)" |
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mettre en avant / valoriser l'image employeur Explanation: pour attirer ou garder les meilleurs (collaborateurs). ...communiquer une image valorisante de sa marque employeur... "Dans le domaine du recrutement, les entités publiques sont en concurrence avec les autres employeurs sur le marché du travail pour le recrutement des meilleurs candidats. C’est alors la marque employeur qui sera formalisée et mise en avant. En tant qu’employeur, une entité publique doit répondre à des attentes, à des besoins." voir aussi p. 4 du lien randstad "What is talent branding and is it necessary? Everybody has heard of company branding, but if you are recruiting for a position, you may want to pay attention to your 'Talent Brand'. What is a Talent Brand, and is it really that important? Well...if you want to know what your Talent Brand looks like, ask current and former employees; or better yet, go online and do a search on your company. Websites like Indeed.com and Glassdoor.com can show an employer how they are being perceived by current, and past employees... as well as current job seekers. How do they feel about working for your company? If they were a job seeker, how was their application and interview experience? Remember, with a strong talent brand strategy, you can significantly reduce your cost per hire and lower turnover rates." http://www.m4ws.com/blogs/what_is_talent_branding.php Reference: http://fr.randstad.ca/downloads/072711_Batir_votre_marque_em... |
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