build a talent brand

French translation: mettre en avant / valoriser l\'image employeur

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
English term or phrase:build a talent brand
French translation:mettre en avant / valoriser l\'image employeur
Entered by: Marion Delarue

10:37 Oct 1, 2015
English to French translations [PRO]
Marketing / Market Research / strategy of an employment website
English term or phrase: build a talent brand
By putting in place three key practices, [name of the manager] and her team launched an initiative to build XXX’s talent brand that included defining and sharpening their employer brand message, creating an extensive and well-aligned online/social presence, and emphasizing candidate nurturing as part of their pipeline development.
Marion Delarue
France
Local time: 09:17
mettre en avant / valoriser l'image employeur
Explanation:
pour attirer ou garder les meilleurs (collaborateurs).

...communiquer une image valorisante de sa marque employeur...

"Dans le domaine du recrutement, les
entités publiques sont en concurrence avec
les autres employeurs sur le marché du
travail pour le recrutement des meilleurs
candidats. C’est alors la marque employeur
qui sera formalisée et mise en avant.
En
tant qu’employeur, une entité publique doit
répondre à des attentes, à des besoins."

voir aussi p. 4 du lien randstad


"What is talent branding and is it necessary?

Everybody has heard of company branding, but if you are recruiting for a position, you may want to pay attention to your 'Talent Brand'. What is a Talent Brand, and is it really that important? Well...if you want to know what your Talent Brand looks like, ask current and former employees; or better yet, go online and do a search on your company. Websites like Indeed.com and Glassdoor.com can show an employer how they are being perceived by current, and past employees... as well as current job seekers. How do they feel about working for your company? If they were a job seeker, how was their application and interview experience? Remember, with a strong talent brand strategy, you can significantly reduce your cost per hire and lower turnover rates."
http://www.m4ws.com/blogs/what_is_talent_branding.php
Selected response from:

Jocelyne Cuenin
Germany
Local time: 09:17
Grading comment
Merci !!
4 KudoZ points were awarded for this answer



Summary of answers provided
3 +1de développer la marque de la société à partir de ses qualités
Savvas SEIMANIDIS
4forger l'image de marque des talents prometteurs
Christiane Allen
3mettre en avant / valoriser l'image employeur
Jocelyne Cuenin


Discussion entries: 2





  

Answers


1 hr   confidence: Answerer confidence 3/5Answerer confidence 3/5 peer agreement (net): +1
de développer la marque de la société à partir de ses qualités


Explanation:
- En traduction non littérale mais sémantique.

Savvas SEIMANIDIS
France
Local time: 09:17
Specializes in field
Native speaker of: Native in GreekGreek, Native in FrenchFrench
PRO pts in category: 8

Peer comments on this answer (and responses from the answerer)
agree  Chakib Roula
55 mins
  -> Merci Chakib !
Login to enter a peer comment (or grade)

1 day 5 hrs   confidence: Answerer confidence 4/5Answerer confidence 4/5
forger l'image de marque des talents prometteurs


Explanation:
ou "développer l'image de marque des talents prometteurs (de XXX)"

Christiane Allen
United States
Local time: 01:17
Specializes in field
Native speaker of: French
PRO pts in category: 177
Login to enter a peer comment (or grade)

7 days   confidence: Answerer confidence 3/5Answerer confidence 3/5
mettre en avant / valoriser l'image employeur


Explanation:
pour attirer ou garder les meilleurs (collaborateurs).

...communiquer une image valorisante de sa marque employeur...

"Dans le domaine du recrutement, les
entités publiques sont en concurrence avec
les autres employeurs sur le marché du
travail pour le recrutement des meilleurs
candidats. C’est alors la marque employeur
qui sera formalisée et mise en avant.
En
tant qu’employeur, une entité publique doit
répondre à des attentes, à des besoins."

voir aussi p. 4 du lien randstad


"What is talent branding and is it necessary?

Everybody has heard of company branding, but if you are recruiting for a position, you may want to pay attention to your 'Talent Brand'. What is a Talent Brand, and is it really that important? Well...if you want to know what your Talent Brand looks like, ask current and former employees; or better yet, go online and do a search on your company. Websites like Indeed.com and Glassdoor.com can show an employer how they are being perceived by current, and past employees... as well as current job seekers. How do they feel about working for your company? If they were a job seeker, how was their application and interview experience? Remember, with a strong talent brand strategy, you can significantly reduce your cost per hire and lower turnover rates."
http://www.m4ws.com/blogs/what_is_talent_branding.php



    Reference: http://fr.randstad.ca/downloads/072711_Batir_votre_marque_em...
Jocelyne Cuenin
Germany
Local time: 09:17
Specializes in field
Native speaker of: Native in FrenchFrench
PRO pts in category: 15
Grading comment
Merci !!
Login to enter a peer comment (or grade)



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