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to take the ouch out

English translation: to eliminate/minimize/diminish the possible disadvantages of a high-cost proposal

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GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)

English term or phrase:	to take the ouch out
English translation:	to eliminate/minimize/diminish the possible disadvantages of a high-cost proposal
Entered by:	garci

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07:23 Dec 12, 2006

English to English translations [PRO]
Art/Literary - Advertising / Public Relations

English term or phrase: to take the ouch out

in a marketing clip:

"Value Driven Proposals (or Vee-Dee-Pee) take the ‘ouch’ out of our proposals and add back the value".

What is meant here by take the ouch out?

Francesca Siotto KudoZ activity Questions: 470 (1 open) (56 closed without grading) Answers: 3125
Local time: 21:45

to eliminate/minimize/diminish the possible disadvantages of a high-cost proposal

Explanation:
I guess they mean that they minimize the possible disadvantages of a high-cost proposal, by emphasizing the benefits.

Good luck!

Selected response from:

garci
Local time: 14:45

Grading comment

thanks to everyone! I choose this answer because I used the translation proposed by garci.
4 KudoZ points were awarded for this answer

Summary of answers provided

4 +13

to take the pain out

David Knowles

3 +4

to take the sting out

Jeanette Phillips

4 +3

to eliminate/minimize/diminish the possible disadvantages of a high-cost proposal

garci

Discussion entries: 1

Answers

4 mins confidence:

peer agreement (net): +13

to take the pain out

Explanation:
What they really mean is that our proposals cost a lot, but we provide a lot of value for them, so when you look at the benefits the pain of the high cost is lessened.

David Knowles
Local time: 20:45
Native speaker of:

English

8 mins confidence:

peer agreement (net): +3

to eliminate/minimize/diminish the possible disadvantages of a high-cost proposal

Explanation:
I guess they mean that they minimize the possible disadvantages of a high-cost proposal, by emphasizing the benefits.

Good luck!

garci
Local time: 14:45
Works in field
Native speaker of:

Spanish
PRO pts in category: 4

Grading comment

thanks to everyone! I choose this answer because I used the translation proposed by garci.

2 hrs confidence:

peer agreement (net): +4

to take the sting out

Explanation:
I think this is a more common figure of speech

Jeanette Phillips
Local time: 21:45
Works in field
Native speaker of:

English

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to take the ouch out

English translation: to eliminate/minimize/diminish the possible disadvantages of a high-cost proposal

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to take the ouch out

English translation: to eliminate/minimize/diminish the possible disadvantages of a high-cost proposal

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ProZ.com ideas

KudoZ™ translation helpThe KudoZ network provides a framework for translators and others to assist each other with translations or explanations of terms and short phrases.

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The KudoZ network provides a framework for translators and others to assist each other with translations or explanations of terms and short phrases.