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English to English translations [PRO]
Marketing - Advertising / Public Relations | | Sven PeterssonKudoZ activityQuestions: 735 (none open) ( 15 without valid answers) ( 10 closed without grading) Answers: 14212
Sweden
| | Local time: 21:45
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| | not the same | Explanation:
I don't believe they are the same thing - Qualified circulation are the actual "number of paid subscribers and selected individuals who have requested complimentary subscriptions" which does not include certain publications, whereas the audited circulation is the above number which as been externally audited - verified - by an auditing company. Therefore, a company can provide details of its qualified circulation, but would be well advised to back that up with audited circulation numbers to improve credibility.
I will go and find the other links I read to back this up - one is posted below.
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Note added at 1 hr (2007-01-12 08:24:36 GMT)
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I meant of course "has been externally audited" - not "as been externally audited" - sorry!
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Note added at 1 hr (2007-01-12 08:25:54 GMT)
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There is a definition of "qualified circulation" in this PDF document.
http://www.bpaww.com/resources/guide/ReadingConsumerCircStat...
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Note added at 1 hr (2007-01-12 08:28:31 GMT)
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Page 4 of this PDF document (an audit report) gives a table of figures of "audited and unaudited qualified circulation"
http://www.landlinemag.com/Advertising/2007/L012P0J6_stmnt.p...
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Note added at 1 hr (2007-01-12 08:31:45 GMT)
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I just realised I gave you your own link up there - sorry ;) I think it does indicate that there is a difference though - without it, all these audit firms would be out of business - advertising firms would be less willing to buy space etc. |
| Selected response from:
Melissa Stanfield
Australia
Local time: 05:45
| Grading comment Thank you very much!
4 KudoZ points were awarded for this answer |
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| Discussion entries: 0 |
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Automatic update in 00:
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1 hr confidence:   peer agreement (net): +3 | qualified circulation vs audited circulation not the same
Explanation:
I don't believe they are the same thing - Qualified circulation are the actual "number of paid subscribers and selected individuals who have requested complimentary subscriptions" which does not include certain publications, whereas the audited circulation is the above number which as been externally audited - verified - by an auditing company. Therefore, a company can provide details of its qualified circulation, but would be well advised to back that up with audited circulation numbers to improve credibility.
I will go and find the other links I read to back this up - one is posted below.
--------------------------------------------------
Note added at 1 hr (2007-01-12 08:24:36 GMT)
--------------------------------------------------
I meant of course "has been externally audited" - not "as been externally audited" - sorry!
--------------------------------------------------
Note added at 1 hr (2007-01-12 08:25:54 GMT)
--------------------------------------------------
There is a definition of "qualified circulation" in this PDF document.
http://www.bpaww.com/resources/guide/ReadingConsumerCircStat...
--------------------------------------------------
Note added at 1 hr (2007-01-12 08:28:31 GMT)
--------------------------------------------------
Page 4 of this PDF document (an audit report) gives a table of figures of "audited and unaudited qualified circulation"
http://www.landlinemag.com/Advertising/2007/L012P0J6_stmnt.p...
--------------------------------------------------
Note added at 1 hr (2007-01-12 08:31:45 GMT)
--------------------------------------------------
I just realised I gave you your own link up there - sorry ;) I think it does indicate that there is a difference though - without it, all these audit firms would be out of business - advertising firms would be less willing to buy space etc.
Reference: http://www.businessnc.com/advertise/circulation.html
| Melissa Stanfield
Australia
Local time: 05:45
Native speaker of: English
PRO pts in category: 4
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