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English to English translations [PRO]
Marketing - Marketing / Market Research | | English term or phrase: bullet with your company's name on it | | Somewhere out there is a bullet with your company's name on it. [...] You can't dodge these bullets--you're going to have to shoot first. You're going to have to out-innovate the innovators." |
| | | an innovation that will be fatal to your company | Explanation:
'a bullet with your name on it' is a common English expression, going back to at least WWI as far as I know, and meaning literally 'the bullet that will kill you'. In this context, 'somewhere there's a bullet with you company's name on it' means that sooner or later, another person or another company will launch a product that is better than your product in the sense that customers prefer it to your product -- and if your customers stop buying your product, your company is doomed. |
| Selected response from:
Ken Cox
Local time: 03:19
| Grading comment Thank you
4 KudoZ points were awarded for this answer |
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The translation workplace 
peer agreement (net): +7