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market release

English translation: public launch in the market

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)

English term or phrase:	market release
English translation:	public launch in the market
Entered by:	Michael Powers (PhD)

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18:55 May 28, 2009

English to English translations [PRO]
Bus/Financial - Marketing / Market Research / medicinal products

English term or phrase: market release

"Collectively Phase I and Phase II will provide data to support market release of the XXX[name] devices....

"Phase I of the clinical study will evaluate the safety of the investigational XXX[product name] devices in order to obtain XXX[firm name] market release approval."

My question: is "market release" the same as "marketing authorization"?

Thanks a lot for your exact answers. Please answer only if you are fairly certain and know the field.

lirka

public launch in the market

Explanation:
No, it is not the same. The market release is when the advertising begins for the product or service. Market authorization is when permission is given to sale a product or service.

Mike :)

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Note added at 1 day43 mins (2009-05-29 19:38:30 GMT) Post-grading
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My pleasure, lirka - Mike :)

Selected response from:

Michael Powers (PhD)
United States
Local time: 06:54

Grading comment

Thanks a lot, Mike!
4 KudoZ points were awarded for this answer

Summary of answers provided

4 +6

public launch in the market

Michael Powers (PhD)

authorized launch of the product

argosys

market release (marketing allowing)

Ellen Kraus

Answers

20 mins confidence:

market release (marketing allowing)

Explanation:
the above term implies that the goods are allowed to be marketed. so it should be identical with marketing authorization. The German term being Marktfreigabe. but for any eventuality, pls. consult the following link. it is perhaps helpful in case your doubts persist. Marketing allowance = Vertriebsermächtigung
Thrombosis Research : Quality of therapeutic plasma—requirements ... - [ ]To obtain marketing authorization, manufacturers must provide a description ... will be fixed depending on the results obtained from stability testing of at ... testing repeatedly for infectious markers prior to release to the market. ...
linkinghub.elsevier.com/retrieve/pii/S0049384802001524 -

Ellen Kraus
Austria
Local time: 12:54
Native speaker of:

German

12 hrs confidence:

authorized launch of the product

Explanation:
This means that the sale of the product is official as it has been authorized through a corporate decision.

argosys
Philippines
Local time: 19:54
Works in field
Native speaker of:

English