Login or register (free and only takes a few minutes) to participate in this question.You will also have access to many other tools and opportunities designed for those who have language-related jobs (or are passionate about them). Participation is free and the site has a strict confidentiality policy.
English to English translations [PRO]
Marketing - Marketing / Market Research | | English term or phrase: values/assets | Is it possible to use ”value” as a term covering a company's values (=norms) as well as its assets (=money).
The phrase will be used in a marketing context. My intuition tells me no, but perhaps I'm wrong. Natives, please share your opinions :-)
- making your values safer and easier to handle. |
| barbara_dkKudoZ activityQuestions: 369 ( 5 open) ( 5 without valid answers) ( 5 closed without grading) Answers: 497
Denmark
| Local time: 03:20
|
| | assets | Explanation:
We talk about the value OF something I.e. the worth of something, and it is generally used in the singular. Can be used in combination with asset as in "asset value" or "the value of assets".
Values in the plural is mostly only used when we mean ethical/moral/intrinsic etc values or beliefs/norms.
With this in mind (and at this late hour where I am) I would recommend you use "assets" in your example. Or perhaps you could say "your valued assets" which would then put emphasis on intangible assets such as those mentioned in the example sentence below. |
| Selected response from:
 Anna Herbst
Australia
Local time: 11:20
| Grading comment Thanks to all of you.
4 KudoZ points were awarded for this answer |
| |
| Discussion entries: 0 |
|---|
Automatic update in 00:
|
18 mins confidence:   yes...possibly
Explanation:
A personal and/or cultural value is an absolute or relative ethical value, the assumption of which can be the basis for ethical action. A value system is a set of consistent values and measures. A principle value is a foundation upon which other values and measures of integrity are based. Those values which are not physiologically determined and normally considered objective, such as a desire to avoid physical pain, seek pleasure, etc., are considered subjective, vary across individuals and cultures and are in many ways aligned with belief and belief systems. Types of values include ethical/moral values, doctrinal/ideological (religious, political) values, social values, and aesthetic values. It is debated whether some values which aren't clearly physiologically determined are intrinsic such as altruism and whether some such as acquisitiveness should be valued as vices or virtues. Values have typically been studied in sociology; anthropology; social psychology; moral philosophy and business ethics.
In financial accounting, assets are economic resources. Anything tangible or intangible that is capable of being owned or controlled to produce value and that is held to have positive economic value is considered an asset. Simplistically stated, assets represent ownership of value that can be converted into cash (although cash itself is also considered an asset).[1] The balance sheet of a firm records the monetary[2] value of the assets owned by the firm. It is money and other valuables belonging to an individual or business.[3] Two major asset classes are tangible assets and intangible assets. Tangible assets contain various subclasses, including current assets and fixed assets.[4] Current assets include inventory, while fixed assets include such items as buildings and equipment.[5] Intangible assets are nonphysical resources and rights that have a value to the firm because they give the firm some kind of advantage in the market place. Examples of intangible assets are goodwill, copyrights, trademarks, patents and computer programs,[5] and financial assets, including such items as accounts receivable, bonds and stocks.
| | | | Login to enter a peer comment (or grade) |
1 hr confidence: peer agreement (net): +6 | |
The translation workplace 
