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Getting the inside on-side

English translation: getting those within a company fully behind the idea

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GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)

English term or phrase:	Getting the inside on-side
English translation:	getting those within a company fully behind the idea
Entered by:	Stephanie Ezrol

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- Include in personal glossary

12:34 Jan 23, 2011

English to English translations [PRO]
Bus/Financial - Marketing / Market Research

English term or phrase: Getting the inside on-side

Getting the inside on-side

The brand should belong to everyone in the company. It needs the commitment and passion of all those who have understood and assimilated the brand’s values throughout the organisation, not just the marketing and communications departments.

Could you please paraphrase the expression?

Thank you.

Oleg Osipov KudoZ activity Questions: 295 (none open) (9 closed without grading) Answers: 512 Russian Federation
Local time: 05:20

getting those within a company fully behind the idea

Explanation:
In a marketing context I believe they are discussing the fact that not only do you have to sell the brand idea outside (to potential customers or an outside audience) but you also have to sell it inside (within your company or organization),

So the title is about getting the inside (those within the company or organisation) on-side (on the side of the brand idea) as if they were the fans/members of a sports team who are fully participating in making sure that the team (brand) suceeds.

Selected response from:

Stephanie Ezrol
United States
Local time: 21:20

Grading comment

Thank you, Stephany!
I appreciate it.
4 KudoZ points were awarded for this answer

Summary of answers provided

4 +7

getting those within a company fully behind the idea

Stephanie Ezrol

Answers

1 hr confidence:

peer agreement (net): +7

getting the inside on-side

getting those within a company fully behind the idea

Stephanie Ezrol
United States
Local time: 21:20
Works in field
Native speaker of:

English
PRO pts in category: 12

Grading comment

Thank you, Stephany!
I appreciate it.

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Changes made by editors

Jan 29, 2011 - Changes made by Stephanie Ezrol:
Created KOG entry	KudoZ term => KOG term

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Getting the inside on-side

English translation: getting those within a company fully behind the idea

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Getting the inside on-side

English translation: getting those within a company fully behind the idea

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KudoZ™ translation helpThe KudoZ network provides a framework for translators and others to assist each other with translations or explanations of terms and short phrases.

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