14 mins peer agreement (net): +2 |
| Reference: smart phone intender
Reference information:
Intenders are current feature phone users who intend to upgrade to a smartphone in the near future.
Who is a Smartphone Intender?
45% male, 55% female
50% of them are between 18 and 34 years old
Feeling left out of new technology
View themselves as "technology-savvy" and familiar with services like Facebook and Google
Smartphone Intenders are twice as likely to be undecided about which smartphone brand to purchase!
What is the opportunity?
They're ready to step up to a smartphone
They haven't decided on a smartphone brand
Almost half of all smartphone sales for 2011 will be to first-time and feature phone users, presenting a great selling opportunity
The Best Smartphone Intender Solution
HP webOS is the great solution for first-time smartphone users[1]
72% expect on-the-go access to the full Internet
64% want instant access to email, Facebook, calls, texting, social media, and more
55% need easy access to high-quality applications
55% look for a small and sleek smartphone
[1] Online Quantitative Purchase Intent Study fielded by Russell Research, Nov 1 2010
There it is, straight from the horse's mouth.
http://forums.precentral.net/hp-veer/284080-veer-target-audi...
|   Sarah Jane Webb
Italy
Specializes in field
Native speaker of:  English
PRO pts in category: 4
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| Changes made by editors |
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| Jul 13, 2011 - Changes made by B D Finch: | | Field (specific) | Surveying => Marketing / Market Research |
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peer agreement (net): +1
