English translation: labour intensive / gets too many people involved
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English to English translations [PRO] Art/Literary - Other
English term or phrase:hands-on
Infomercials are very powerful, and a friend of mine edits and publishes Infomercial Mar-keting Report.He has a lot of talk about the whole industry changing. It's splitting two ways andneither one are where I think the big opportunity lies. The one-shot product doesn't work anymore.Imean they can sell, you know, some hypey stuff, but all the big companies are trying to get in, thebig prestigious companies. But they're not willing to be aggressive enough to use it if it's too hands-on because it gets committeeized and all of a sudden it's just basically neutered.
Explanation: Normally "hands-on" is used to describe work that requires a lot of personal, physical, work. "Hands-on experience" is something that is done, not just theorized. Because committees are mentioned here, I would interpret it as requiring the involvement of many people, each dedicating many hours and consulting with each other, a process that slows down the speed of the work and leads to comprises that could result in a not very exciting (neutral) marketing strategy.
"Neither one are" is grammatically incorrect. "Neither" is singular, as is "one", so: "neither one is".
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Answers
35 mins confidence: peer agreement (net): +7
labour intensive / gets too many people involved
Explanation: Normally "hands-on" is used to describe work that requires a lot of personal, physical, work. "Hands-on experience" is something that is done, not just theorized. Because committees are mentioned here, I would interpret it as requiring the involvement of many people, each dedicating many hours and consulting with each other, a process that slows down the speed of the work and leads to comprises that could result in a not very exciting (neutral) marketing strategy.
Jenni Lukac Local time: 13:29 Native speaker of: English PRO pts in category: 44
The translation workplace 
peer agreement (net): +7