| English term or phrase: committeeized | | Infomercials are very powerful, and a friend of mine edits and publishes Infomercial Mar-keting Report.He has a lot of talk about the whole industry changing. It's splitting two ways andneither one are where I think the big opportunity lies. The one-shot product doesn't work anymore.Imean they can sell, you know, some hypey stuff, but all the big companies are trying to get in, thebig prestigious companies. But they're not willing to be aggressive enough to use it if it's too hands-on because it gets committeeized and all of a sudden it's just basically neutered. |
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