more context 15:43 Sep 17, 2011
"I have a funny feeling if you record the whole presentation, at point, with parent and child,
you transcribe it, you edit it down, including the offers that you're making to try to close them, and
you just basically do three or four of those, you'll have the greatest ad you've ever seen in your life.
Add a call to action and an offer that's irresistible.
You've got all these people with a lot of time on their mind, who probably reflectively are
very passionate about certain things, and I think talking to a lot of your guests and recording it
would be a very valuable process, because I think they'll have key descriptive graphic phraseologies
that will come across that will give you some really interesting insights
Do you have a video? You should have a video to send out. That just seems natural. You
should make a video. The video can be your cable ad, and your cable ad can be your video.
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