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Marketing - Advertising / Public Relations / design company slogan | | Chinese term or phrase: 大道有形 | | A slogan for a design company focussing on "visible strategies" for clients through corporate design, corporate identity creation, branding. This slogan has its roots in daoism and is quite abstract, with the “道”representing "strategy". The slogan in its entirety is supposed to mean "tangible strategies". I am looking to investigate the daoist roots of the "大道" part of the slogan. |
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