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分眾市場

English translation: niche market

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GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
Chinese term or phrase:分眾市場
English translation:niche market
Entered by: Huijun Suo
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10:11 Feb 18, 2008
Chinese to English translations [PRO]
Bus/Financial - Marketing / Market Research
Chinese term or phrase: 分眾市場
What would 分眾市場 be in English?

「嚴謹態度只有一個目的:維持品牌形象;等到大眾市場穩定後,便著力分眾市場。」
Paul Frank
Local time: 19:56
niche market
Explanation:
Definitions of niche market on the Web:

The area of a target market where a company or product is particularly strong. This specialization often results in super high quality by the ...
www.smallbusinessdictionary.com/

Not mass marketed. Marketed to a smaller group of consumers who share a specific need/desire that is not a universal consumer expectation.
www.stealingshare.com/terminology.asp

A niche market is a focused, targetable portion (subset) of a market sector.
en.wikipedia.org/wiki/Niche market

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Note added at 6 mins (2008-02-18 10:17:35 GMT)
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http://antbsd.twbbs.org/~ant/wordpress/?p=534

What is Niche Market? 什麼是利基市場/分眾市場?
根據 Niche_(industry)@wikipedia 的說明。Niche market 就是專注於市場的某一個區隔,也就是產品或服務的對象不是整個市場的大餅,而是其中的一部分。
Selected response from:

Huijun Suo
China
Local time: 01:56
Grading comment
Thank you Huijun!
4 KudoZ points were awarded for this answer

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Summary of answers provided
4 +5niche marketHuijun Suo


  

Answers


4 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +5
niche market


Explanation:
Definitions of niche market on the Web:

The area of a target market where a company or product is particularly strong. This specialization often results in super high quality by the ...
www.smallbusinessdictionary.com/

Not mass marketed. Marketed to a smaller group of consumers who share a specific need/desire that is not a universal consumer expectation.
www.stealingshare.com/terminology.asp

A niche market is a focused, targetable portion (subset) of a market sector.
en.wikipedia.org/wiki/Niche market

--------------------------------------------------
Note added at 6 mins (2008-02-18 10:17:35 GMT)
--------------------------------------------------

http://antbsd.twbbs.org/~ant/wordpress/?p=534

What is Niche Market? 什麼是利基市場/分眾市場?
根據 Niche_(industry)@wikipedia 的說明。Niche market 就是專注於市場的某一個區隔,也就是產品或服務的對象不是整個市場的大餅,而是其中的一部分。


Huijun Suo
China
Local time: 01:56
Native speaker of: Native in ChineseChinese
PRO pts in category: 8
Grading comment
Thank you Huijun!

Peer comments on this answer (and responses from the answerer)
agree  Wenjer Leuschel
6 mins
  -> Thanks!

agree  Helen Li
6 mins
  -> Thanks!

agree  rushidao
27 mins
  -> Thanks!

agree  Milton Guo: nice counterpart!
1 hr
  -> Thanks!

agree  LoyalTrans
16 hrs
  -> Thanks!
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Changes made by editors
Feb 19, 2008 - Changes made by Huijun Suo:
Created KOG entryKudoZ term » KOG term


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