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两种价值

English translation: two values to the customer; (product features)

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11:42 May 27, 2008

Chinese to English translations [PRO]
Medical - Medical: Instruments

Chinese term or phrase: 两种价值

既高效又快速
一台仪器两种价值

jyuan_us KudoZ activity Questions: 1045 (7 open) (4 without valid answers) (43 closed without grading) Answers: 2266 United States
Local time: 19:28

English translation:two values to the customer; (product features)

Explanation:
The “Product Marketing” discipline is an outbound activity aimed at generating product awareness, differentiation, and demand. There are three principal methods to achieving this goal.

Each of these principal methods concentrates on one of the various aspects of the product: price, features, or value. The price emphasis method is called “Price Competition”. The features emphasis method is called “Comparative Marketing”. The value emphasis method is called “Value Marketing” (Wikipedia).

(My instinct is to call them 'features' - that was what I was taught in my basic marketing course, but I can't find anything to back that concept up， in fact features (= 特点、特征) would be misleading, too much like specifications.)

Selected response from:

chica nueva
Local time: 11:28

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