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Måles på bundlinjen

English translation: measurable on the bottom line

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Danish term or phrase:	Måles på bundlinjen
English translation:	measurable on the bottom line
Entered by:	Steen Johnsen

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15:04 Aug 28, 2009

Danish to English translations [PRO]
Marketing - Marketing / Market Research

Danish term or phrase: Måles på bundlinjen

Marketing skal kunne måles på bundlinjen og generere vækst i virksomhederne.

Hvad er en passende oversættelse af dette udtryk?

Steen Johnsen KudoZ activity Questions: 117 (none open) (8 without valid answers) Answers: 2 Brazil
Local time: 20:02

measurable on the bottom line

Explanation:
Marketing must be measurable on the bottom line and create growth in the economy.

My option ;)

Selected response from:

Zanne Sannestam
Dominican Republic
Local time: 18:02

Grading comment

Tak!
4 KudoZ points were awarded for this answer

Summary of answers provided

5 +1

measured in the bottom line

David Young

5 +1

measurable on the bottom line

Zanne Sannestam

show on the bottom line

Christine Andersen

judged / measured by bottomline performance

andres-larsen

Answers

9 mins confidence:

peer agreement (net): +1

measured in the bottom line

Explanation:
"Marketing should be able to be measured in the bottom line ..."
The bottom line being the last line of a Profit and Loss Account which shows the net profit (hopefully) for the period.

Reference: http://www.mcdonough.com/writings/beyond_triple.htm

David Young
Denmark
Local time: 23:02
Native speaker of:

English

15 mins confidence:

peer agreement (net): +1

measurable on the bottom line

Explanation:
Marketing must be measurable on the bottom line and create growth in the economy.

My option ;)

Zanne Sannestam
Dominican Republic
Local time: 18:02
Specializes in field
Native speaker of:

Swedish
PRO pts in category: 4

Grading comment

Tak!

26 mins confidence:

show on the bottom line

Explanation:
Not quite such a literal translation, but it flows in some contexts.

http://www.innerleadership.com/sw/frontend/show.asp?parent=1...
Enhancing the employees’ ability to be “self-managing” and make it show on the bottom line

Christine Andersen
Denmark
Local time: 23:02
Works in field
Native speaker of:

English
PRO pts in category: 20

4 hrs confidence:

judged / measured by bottomline performance

Explanation:
marketing effectiveness / success should be ***judged / measured by bottom line performance*** in terms of generating business growth

sources:

[PDF] Marketing & Sales - : PDF/Adobe Acrobat - Vista
growth, today's pharmaceutical marketplace is marked by fierce competition. New products face ever shorter ... Neither should it be taken as providing technical or other ..... on ***bottom-line performance***. The research provides a solid foundation .... ***Measuring marketing effectiveness***. • Measuring sales effectiveness ...
www.accenture.com/NR/rdonlyres/...F998.../mktg_sales_us.pdf -

[DOC] Europe – you will find most of the leaders of consumer goods ... - : Microsoft Word - HTML
We have some good Smirnoff vodka business in there with growth of about 20%, ... of P&L to give great ***bottom line performance*** compared to those NSV growth engines where ... We continue to accelerate ***marketing effectiveness*** programs and the ... we have proposals that can't be judged as anything other than proposals. ...
www.diageo.com/NR/rdonlyres/...4BF2.../0504263000R561.doc -

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Note added at 1 day5 hrs (2009-08-29 20:10:16 GMT)
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suggested translation for your context:

marketing effectiveness should be measured by bottom line performance as well as the sales growth it generates in businesses

source:

sales growth Definition
sales growth - definition of sales growth - The increase in sales over a
specific period of time, often but not necessarily annually.
www.investorwords.com/6655/sales_growth.html

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Note added at 1 day5 hrs (2009-08-29 20:12:20 GMT)
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another option:

marketing effectiveness should be ***measurable*** according to bottom line performance as well as the sales growth it generates in businesses

andres-larsen
Venezuela
Local time: 17:32
Native speaker of: