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Måles på bundlinjen

English translation: measurable on the bottom line


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GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
Danish term or phrase:Måles på bundlinjen
English translation:measurable on the bottom line
Entered by: Steen Johnsen
Options:
- Contribute to this entry
- Include in personal glossary

15:04 Aug 28, 2009
Danish to English translations [PRO]
Marketing - Marketing / Market Research
Danish term or phrase: Måles på bundlinjen
Marketing skal kunne måles på bundlinjen og generere vækst i virksomhederne.

Hvad er en passende oversættelse af dette udtryk?
Steen Johnsen
Local time: 02:50
measurable on the bottom line
Explanation:
Marketing must be measurable on the bottom line and create growth in the economy.

My option ;)
Selected response from:

De Novi
Sweden
Local time: 05:50
Grading comment
Tak!
4 KudoZ points were awarded for this answer



Summary of answers provided
5 +1measured in the bottom line
David Young
5 +1measurable on the bottom line
De Novi
4show on the bottom line
Christine Andersen
1judged / measured by bottomline performance
andres-larsen


  

Answers


9 mins   confidence: Answerer confidence 5/5 peer agreement (net): +1
measured in the bottom line


Explanation:
"Marketing should be able to be measured in the bottom line ..."
The bottom line being the last line of a Profit and Loss Account which shows the net profit (hopefully) for the period.


    Reference: http://www.mcdonough.com/writings/beyond_triple.htm
David Young
Local time: 05:50
Native speaker of: Native in EnglishEnglish

Peer comments on this answer (and responses from the answerer)
agree  Marianne Ajana: Also, this gets most Google hits.
17 hrs
  -> Thanks Marianne, but I think I must concede that Zanne's construction of "be measurable" is preferable. Then whether it is "in" or "on" the bottom line is a moot point :)
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15 mins   confidence: Answerer confidence 5/5 peer agreement (net): +1
measurable on the bottom line


Explanation:
Marketing must be measurable on the bottom line and create growth in the economy.

My option ;)

De Novi
Sweden
Local time: 05:50
Specializes in field
Native speaker of: Native in SwedishSwedish
PRO pts in category: 4
Grading comment
Tak!

Peer comments on this answer (and responses from the answerer)
agree  Christine Andersen
6 mins
  -> Tak, Cristine!
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26 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5
show on the bottom line


Explanation:
Not quite such a literal translation, but it flows in some contexts.

http://www.innerleadership.com/sw/frontend/show.asp?parent=1...
Enhancing the employees’ ability to be “self-managing” and make it show on the bottom line

Christine Andersen
Denmark
Local time: 05:50
Works in field
Native speaker of: English
PRO pts in category: 32
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4 hrs   confidence: Answerer confidence 1/5Answerer confidence 1/5
judged / measured by bottomline performance


Explanation:
marketing effectiveness / success should be ***judged / measured by bottom line performance*** in terms of generating business growth

sources:

[PDF] Marketing & Sales - : PDF/Adobe Acrobat - Vista
growth, today's pharmaceutical marketplace is marked by fierce competition. New products face ever shorter ... Neither should it be taken as providing technical or other ..... on ***bottom-line performance***. The research provides a solid foundation .... ***Measuring marketing effectiveness***. • Measuring sales effectiveness ...
www.accenture.com/NR/rdonlyres/...F998.../mktg_sales_us.pdf -

[DOC] Europe – you will find most of the leaders of consumer goods ... - : Microsoft Word - HTML
We have some good Smirnoff vodka business in there with growth of about 20%, ... of P&L to give great ***bottom line performance*** compared to those NSV growth engines where ... We continue to accelerate ***marketing effectiveness*** programs and the ... we have proposals that can't be judged as anything other than proposals. ...
www.diageo.com/NR/rdonlyres/...4BF2.../0504263000R561.doc -

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Note added at 1 day5 hrs (2009-08-29 20:10:16 GMT)
--------------------------------------------------

suggested translation for your context:

marketing effectiveness should be measured by bottom line performance as well as the sales growth it generates in businesses

source:

sales growth Definition
sales growth - definition of sales growth - The increase in sales over a
specific period of time, often but not necessarily annually.
www.investorwords.com/6655/sales_growth.html

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Note added at 1 day5 hrs (2009-08-29 20:12:20 GMT)
--------------------------------------------------

another option:

marketing effectiveness should be ***measurable*** according to bottom line performance as well as the sales growth it generates in businesses

andres-larsen
Venezuela
Local time: 00:20
Native speaker of: Native in EnglishEnglish
PRO pts in category: 3
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