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restzendtijd

English translation: vacant air time / unsold commercial slots

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GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)

Dutch term or phrase:	restzendtijd
English translation:	vacant air time / unsold commercial slots
Entered by:	Anne Key

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05:36 Nov 18, 2008

Dutch to English translations [PRO]
Advertising / Public Relations

Dutch term or phrase: restzendtijd

I am currently translating a brochure for a Dutch broadcaster, and am struggling to find a suitable translation for the term "restzendtijd".

Context:

"Deze televisiecommercial wordt in commerciële restzendtijd op [broadcaster] uitgezonden."

All suggestions welcome, and KudoZ points will be awarded within 72 hours.

Many thanks,

Anne

Anne Key KudoZ activity Questions: 167 (none open) Answers: 0
Local time: 22:11

vacant air time/unsold commercial slots

Explanation:
vacant air time seems to get quite a lot of hits but maybe they mean something more specific like unsold commercial slots.

the link below says:
"Onder restzendtijd verstaan wij de zendtijd die vier dagen voor
uitzending niet verkocht is aan commerciële adverteerders."
www.ster.nl/download/i=112/t=b2_custompage/charikaartLOWRES...

Selected response from:

Ballardtrans
Netherlands
Local time: 23:11

Grading comment

My client was happiest with this suggestion. Many thanks to everyone for their suggestions!
4 KudoZ points were awarded for this answer

Summary of answers provided

3 +2

vacant air time/unsold commercial slots

Ballardtrans

4 +1

remnant space

Marijke Singer

unsold broadcast time

Ellen Singer

Answers

2 hrs confidence:

peer agreement (net): +2

vacant air time/unsold commercial slots

Ballardtrans
Netherlands
Local time: 23:11
Native speaker of: English
PRO pts in category: 4

Grading comment

My client was happiest with this suggestion. Many thanks to everyone for their suggestions!

2 hrs confidence:

unsold broadcast time

Explanation:
I also tried "remainder", "rest" and such but these had a single item....

"Available broadcast time" seems to mean all, and not what is left over.

--------------------------------------------------
Note added at 2 hrs (2008-11-18 07:43:45 GMT)
--------------------------------------------------

Empty broadcast time is another option

Ellen Singer
Local time: 23:11
Native speaker of:

English,

Spanish

4 hrs confidence:

peer agreement (net): +1

remnant space

Explanation:
See the following websites:
http://www.nfib.com/object/IO_27436.html
"Making the Most of Remnant Space Advertising
03/ 24/ 2006
by Steve Strauss

A marketing tool that many small-business owners don't know about is "remnant space advertising." Remnant space advertising opens up when media outlets do not sell all of their advertising space or time. This unsold space or airtime is called remnant space and can often be bought at big discounts."

https://www.tvstartup.com/tv-advertising.htm
"So in other words some sales are better than none. Would you rather have a little money for your time or none? Most TV channels will have a dedicated person to sell "remnant space"."

Marijke Singer
United Kingdom
Local time: 22:11
Native speaker of:

English,

Spanish
PRO pts in category: 4

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restzendtijd

English translation: vacant air time / unsold commercial slots

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restzendtijd

English translation: vacant air time / unsold commercial slots

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KudoZ™ translation helpThe KudoZ network provides a framework for translators and others to assist each other with translations or explanations of terms and short phrases.

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The KudoZ network provides a framework for translators and others to assist each other with translations or explanations of terms and short phrases.