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  3. Advertising / Public Relations

inhaakadvertentie

English translation: topical advertisement

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
Dutch term or phrase:inhaakadvertentie
English translation:topical advertisement
Entered by: Christopher Smith (X)

14:43 Jul 31, 2009
Dutch to English translations [PRO]
Marketing - Advertising / Public Relations
Dutch term or phrase: inhaakadvertentie
A Dutch charity magazine is looking for suitable 'inhaakadvertenties'. I have already established from the context and a scan of the internet that these are ads that directly link in or refer to the theme of the charity. However, I have not been able to find a direct translation in English. I was thinking of using 'link-in advertisement', but does anyone have familiarity with advertising/marketing jargon and know the current term?
Christopher Smith (X)
United Kingdom
Local time: 13:21
topical advertisement
Explanation:
Topical advertising is linking a topical news story with an advertising campaign:

http://www.publicrelationssydney.com.au/2009/topical-adverti...

Selected response from:

Max Nuijens
Netherlands
Local time: 14:21
Grading comment
Thanks Max, thanks also to Phil and Ron for comments.
4 KudoZ points were awarded for this answer



Summary of answers provided
3 +2topical advertisement
Max Nuijens
Summary of reference entries provided
Definition
Erik Boers

  

Answers


41 mins   confidence: Answerer confidence 3/5Answerer confidence 3/5 peer agreement (net): +2
topical advertisement


Explanation:
Topical advertising is linking a topical news story with an advertising campaign:

http://www.publicrelationssydney.com.au/2009/topical-adverti...



Max Nuijens
Netherlands
Local time: 14:21
Native speaker of: Native in DutchDutch
PRO pts in category: 8
Grading comment
Thanks Max, thanks also to Phil and Ron for comments.

Peer comments on this answer (and responses from the answerer)
agree  philgoddard
33 mins
  -> Thanks
agree  Ron Willems: briljant gevonden (leuke link ook)
1 hr
  -> Bedankt voor het compliment. Ik ben gewoon gaan zoeken op bandwagon, slipstream, hitchhike etc advertising totdat ik een geschikte kandidaat had. Ondanks al de creativiteit van die reclamejongens is "topical" dan wel weer vrij rechttoerechtaan.
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Reference comments


12 mins
Reference: Definition

Reference information:
Een advertentie die in het teken staat van een bepaalde actualiteit of een gebeurtenis. Bekende evenementen waarop adverteerders inhaken zijn Prinsjesdag en een koninklijke gebeurtenis (trouwen, geboorte).

http://www.computerwoorden.nl/direct--31924--Inhaakadvertent...

Erik Boers
Belgium
Works in field
Native speaker of: Dutch
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