GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW) | ||||||
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15:08 Aug 19, 2010 |
Dutch to English translations [PRO] Medical - Advertising / Public Relations | |||||||
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| Selected response from: Johan Venter Czech Republic Local time: 14:02 | ||||||
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Summary of answers provided | ||||
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3 +3 | Public Advertising |
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4 | Direct-to-consumer advertising |
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Direct-to-consumer advertising Explanation: vrij veel gebruikt i.v.m. prescription drugs Reference: http://www.ftc.gov/ogc/healthcare/calfeedtcjppm.pdf |
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Public Advertising Explanation: What they mean here is that the companies can do promotions or advertise among professionals (doctors, pharmacists, etc.), probably through trade magazines and the like. They are not allowed to advertise to the public at large, however (tv, radio, print, etc, are not permitted). -------------------------------------------------- Note added at 25 mins (2010-08-19 15:33:50 GMT) -------------------------------------------------- Here are some refs: Public advertising of Rx drugs — Disagreement with CVMA position http://www.ncbi.nlm.nih.gov/pmc/articles/PMC1481056/ Public advertising of prescription drugs: what will it mean for pharmacare? http://www.healthcoalition.ca/FS4-2007.pdf |
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