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Dutch to English translations [PRO]
Medical - Advertising / Public Relations | | Dutch term or phrase: publieksreclame | Tja. Public advertising. Maar je zou zeggen dat alle reclame publiek is, toch? Die Nederlandse term kan ik niets aan doen, maar ik vraag me een beetje af of "public advertising" niet dubbelop is. Pleonasme. Maar misschien weet ik niet genoeg van reclame.
Voorbeelden:
ublieksreclame voor receptgeneesmiddelen is in Nederland bij wet verboden. Publieksinformatie over ziekten en gezondheid is toegestaan. Wanneer niet (in)direct naar een geneesmiddel wordt verwezen, is het volgens de wet- en regelgeving in ieder geval informatie.
Door het opstellen of aanscherpen van interne procedures kunnen farmaceutische bedrijven er voor zorgen dat zij bij het geven van publieksvoorlichting geen publieksreclame maken voor receptgeneesmiddelen of geneesmiddelengebruik stimuleren
Deze laatste zin noopte mij tot deze vraag:
Zowel in de Geneesmiddelenwet als de zelfreguleringcode is publieksreclame voor receptgeneesmiddelen verboden. Informatie over ziekten en gezondheid is toegestaan. |
| adremcoKudoZ activityQuestions: 138 ( 1 open) ( 2 without valid answers) ( 2 closed without grading) Answers: 1
| Local time: 00:11
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| | Public Advertising | Explanation:
What they mean here is that the companies can do promotions or advertise among professionals (doctors, pharmacists, etc.), probably through trade magazines and the like. They are not allowed to advertise to the public at large, however (tv, radio, print, etc, are not permitted).
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Note added at 25 mins (2010-08-19 15:33:50 GMT)
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Here are some refs:
Public advertising of Rx drugs — Disagreement with CVMA position
http://www.ncbi.nlm.nih.gov/pmc/articles/PMC1481056/
Public advertising of prescription drugs: what will it mean for pharmacare?
http://www.healthcoalition.ca/FS4-2007.pdf |
| Selected response from:
Johan Venter
Local time: 23:11
| Grading comment Ah, so that's the difference. Thanks for that one.
4 KudoZ points were awarded for this answer |
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| Discussion entries: 0 |
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Automatic update in 00:
|
12 mins confidence:  
6 mins confidence: peer agreement (net): +3 Public Advertising
Explanation:
What they mean here is that the companies can do promotions or advertise among professionals (doctors, pharmacists, etc.), probably through trade magazines and the like. They are not allowed to advertise to the public at large, however (tv, radio, print, etc, are not permitted).
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Note added at 25 mins (2010-08-19 15:33:50 GMT)
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Here are some refs:
Public advertising of Rx drugs — Disagreement with CVMA position
http://www.ncbi.nlm.nih.gov/pmc/articles/PMC1481056/
Public advertising of prescription drugs: what will it mean for pharmacare?
http://www.healthcoalition.ca/FS4-2007.pdf
| Johan Venter
Local time: 23:11
Works in field
Native speaker of:  English
PRO pts in category: 4
|
| | Grading comment | Ah, so that's the difference. Thanks for that one. |
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The translation workplace 
