merkbeleving

English translation: brand perception

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
Dutch term or phrase:merkbeleving
English translation:brand perception
Entered by: Sven Petersson

16:33 Mar 7, 2002
Dutch to English translations [PRO]
Bus/Financial
Dutch term or phrase: merkbeleving
in een tekst over mobiele telefonie
Marijke Bakhuizen van den Brink
Netherlands
Local time: 08:26
brand perception
Explanation:
Implicit in answer.
Selected response from:

Sven Petersson
Sweden
Local time: 08:26
Grading comment
4 KudoZ points were awarded for this answer



Summary of answers provided
5 +5brand perception
Sven Petersson
5brand experience
Michael Beijer


  

Answers


2 mins   confidence: Answerer confidence 5/5 peer agreement (net): +5
brand perception


Explanation:
Implicit in answer.


    My geriatric brain.
Sven Petersson
Sweden
Local time: 08:26
Native speaker of: Native in SwedishSwedish, Native in EnglishEnglish
PRO pts in pair: 349

Peer comments on this answer (and responses from the answerer)
agree  Elisabeth Ghysels
12 mins
  -> Thank you very much!

agree  Ellemiek Drucker: good one :-)
20 mins
  -> Thank you very much!

agree  Martijn Naarding
2 hrs
  -> Thank you very much!

agree  jarry (X)
3 hrs
  -> Thank you very much!

agree  Óscar Delgado Gosálvez
4 hrs
  -> Thank you very much!
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7706 days   confidence: Answerer confidence 5/5
brand experience


Explanation:
"brand experience" and "brand perception" are slightly different. see e.g.:

• "How consumers' brand experience in social media can improve brand perception and customer equity" (https://www.emerald.com/insight/content/doi/10.1108/APJML-01... )

• "Brand experience is important because the reputation of your brand is everything. Brand experience is what informs brand perception, and brand perception is what makes people want to buy from you. Get it wrong, and you may as well signpost all those high value customers straight to your nearest competitor." (https://www.forsta.com/what-is-brand-experience/ )

• "Brand experience refers to how your customers feel about your brand, customer experience focuses on the relationship between a brand and its customers." (https://watchthem.live/brand-experience-vs-customer-experien... )

• "Brand experience is the lasting impression customers have of your brand. It includes thoughts, feelings, perceptions, and reactions to ..." (https://blog.hubspot.com/marketing/brand-experience )

• "Brand experience is all about making promises while customer experience is about keeping them." (https://www.123formbuilder.com/blog/brand-experience-vs-cust... )

----

Van Dale online also has:

merkbeleving (dev) (marketing) =
brand experience

Michael Beijer
United Kingdom
Local time: 07:26
Native speaker of: Native in EnglishEnglish
PRO pts in pair: 1720
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