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Dutch to English translations [PRO]
Marketing - Business/Commerce (general) | | Dutch term or phrase: aangrijpingspunt | | from a text on Customer Relationship Management. Sentence reads: Om nader inzicht in de CRM-strategie te krijgen, is het verhelderend deze te plaatsen te midden van andere strategieën. De indeling van Treacy en Wiersema (1995) biedt hierbij goede **aangrijpingspunten**. Zij onderscheiden...." and then there is a list of these strategies. I don't know if this is just 'pretext' or 'excuse' as Van Dale suggests or more something to the effect of 'points of reference' or something similar. Thanks! |
|   Allison KleinKudoZ activityQuestions: 166 (none open) ( 1 closed without grading) Answers: 561
Netherlands
| | Local time: 12:25
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| | points of reference | Explanation:
is what comes to mind here.
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Note added at 2004-01-31 09:49:05 (GMT)
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Believe or not, but I hadn\'t finished reading the whole of your question when I typed this suggestion. Only later did I see that you already came up with the same solution.
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Note added at 2004-01-31 19:13:34 (GMT)
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See: http://www.healthcaredatahelp.com/research/points_reference....
Performance Profiling (Points of Reference)
Performance profiling is not available from HealthcareData.com. We simply won\'t do it! We will, however, produce Points of Reference for you - and the difference is more than semantic!
Performance profiles are inherently, and sometimes blatantly, judgmental. Our Points of Reference, on the other hand, provide, as the name implies, reference points so you can make your own judgments.
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| Selected response from:
xxxjarry
South Africa
Local time: 12:25
| Grading comment I was really torn on this one. Ultimately, a bit of reading on in the text told me that these 'points' are actually used themselves - a choice is made from among these strategies, so they are not just starting points in this case, they are actually points of reference. Thanks very much to both of you!
4 KudoZ points were awarded for this answer |
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| Discussion entries: 0 |
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Automatic update in 00:
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5 mins confidence:   peer agreement (net): +4 starting point
Explanation:
Met "aangrijpingspunt" wordt m.i. hier bedoeld "startpunt" of "punt waaruit verder gewerkt kan worden". Starting point lijkt me dan ook een goede optie.
HTH, en plezierig weekend,
Jacqueline
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The translation workplace 
