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Aanschrijfnaam is the name you have indicated you want to be addressed by. So, for example if someone named Jansen marries someone named Peters, in the Netherlands their geslachtsnaam remains Jansen. They may choose to be addressed (in letters from the authorities for example) as Jansen, Peters, Jansen-Peters, or Peters-Jansen. That is the aanschrijfnaam, and it is recorded officially as such.
Hi everybody, thank you for your replies. It's about an "Aanvraag Verklaring Omtrent Gedrag"
It asks for
Gegevens aanvrager
Geslachtsnaam
Voornaam
Aanschrijnaam (the person's last name + the initials of his first names)
Explanation: It depends on the context.
In business: A trade name, also known as a trading name or a business name, is the name which a business trades under for commercial purposes, although its registered, legal name, used for contracts and other formal situations, may be dirrerent?
A trademark, is a distinctive sign or indicator used by an individual, business organization, or other legal entity to identify that the products or services to consumers with which the trademark appears originate from a unique source, and to distinguish its products or services from those of other entities.
™ (for an unregistered trade mark, that is, a mark used to promote or brand goods)
℠ (for an unregistered service mark, that is, a mark used to promote or brand services)
® (for a registered trademark)
Explanation: Although most of the other suggestions sound correct, the following quote from a Dutch website about choosing a name after getting married indicates that aanschrijfnaam is simply the name you choose by which to be addressed - choice name, name of choice:
Als u gehuwd bent, gehuwd bent geweest of een geregistreerd partnerschap heeft (gehad), kunt u een verzoek indienen om de registratie van uw naamgebruik te wijzigen. Afhankelijk van uw situatie kunt u kiezen met welke naam u aangeschreven wilt worden.
However, there are other understandings of the term, as can be seen here: "'aanschrijfnaam' staat in het RSGB gedefinieerd inclusief voor- of tussenvoegsels. Dit is inderdaad enigszins verwarrend, vooral voor de ontwerper, maar helaas noodzakelijk met het oog op de verdere verwerking. "
-------------------------------------------------- Note added at 19 hrs (2011-11-10 15:14:35 GMT) --------------------------------------------------
Another option: "preferred name"
Example sentence(s):
Naamgebruik; aanschrijfnaam wijzigen
Met aanschrijfnaam los je dit wellicht op, hoewel ik daar sterk de associatie bij heb van een zelf te kiezen alias.
The translation workplace 
