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Doorstroom- en overstapanalyse

English translation: subscriber loyalty analysis

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
Dutch term or phrase:Doorstroom- en overstapanalyse
English translation:subscriber loyalty analysis
Entered by: Jack den Haan

20:14 Jan 3, 2006
Dutch to English translations [PRO]
Marketing - Marketing / Market Research / magazines
Dutch term or phrase: Doorstroom- en overstapanalyse
Another header in a table of this marketing report. The table shows the various publications, the year subscibers switched to one of them and the numbers in actual figures and percentages. Suggestions? TIA. Cheers, R.
Robert Kleemaier
Canada
Local time: 19:41
subscriber loyalty analysis
Explanation:
Tough one indeed, and very difficult to translate literally. I'd take a more or less liberal approach with something like 'subscriber loyalty analysis'. I get only one google for it, but there are lots more for client loyalty analysis, for example. And client loyalty is, of course, a fairly basic concept in marketing.

[PPT] Presentation Title Here
Bestandsformaat: Microsoft Powerpoint 97 - HTML-versie
The ***Subscriber Loyalty Analysis*** allows you to determine whom your most loyal
subscribers by examining duration of subscription and range of products and ...
www.sybase.co.kr/download/ pds/down/iws+product+overview.ppt - Gelijkwaardige pagina's
Selected response from:

Jack den Haan
Netherlands
Local time: 04:41
Grading comment
Thanks, gents, but Jack crosses the line ahead of rafw this time 'round. Cheers, R.
4 KudoZ points were awarded for this answer



Summary of answers provided
4 +2subscriber loyalty analysis
Jack den Haan
4Evolution analysis
rafw


  

Answers


58 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +2
subscriber loyalty analysis


Explanation:
Tough one indeed, and very difficult to translate literally. I'd take a more or less liberal approach with something like 'subscriber loyalty analysis'. I get only one google for it, but there are lots more for client loyalty analysis, for example. And client loyalty is, of course, a fairly basic concept in marketing.

[PPT] Presentation Title Here
Bestandsformaat: Microsoft Powerpoint 97 - HTML-versie
The ***Subscriber Loyalty Analysis*** allows you to determine whom your most loyal
subscribers by examining duration of subscription and range of products and ...
www.sybase.co.kr/download/ pds/down/iws+product+overview.ppt - Gelijkwaardige pagina's

Jack den Haan
Netherlands
Local time: 04:41
Native speaker of: Native in DutchDutch, Native in EnglishEnglish
PRO pts in category: 8
Grading comment
Thanks, gents, but Jack crosses the line ahead of rafw this time 'round. Cheers, R.

Peer comments on this answer (and responses from the answerer)
agree  Deborah do Carmo: I think this captures the concept well and it's clear to the reader what the content of the table is likely to be - @writeaway: ANALYSIS of subscriber loyality, thus it examines "to what extent" there has been stability, how many have switched loyalties.
1 hr
  -> Thanks, Deborah.
neutral  writeaway: Doorstroom- en overstap are both movements of change-loyality indicates stability. don't see how it ties in.
1 hr
  -> To my mind, analysis of loyalty patterns would also indicate lack of loyalty, and thus the "movements of change" (pleonasm?) you refer to. But I appreciate your comment. Thank you!
agree  Christopher Smith (X): Inspired stuff, Jack! With regard to writeaway's comment: take your point, w, but loyalty is a relative concept. You can have more or less of it, so Jack's solution is perfectly valid.
2 hrs
  -> Thanks, Chris.
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10 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5
Evolution analysis


Explanation:
"Evolution analysis should also be used in telecom, as it can provide information about trends, changes in behaviour over time. It includes time-series data analysis, sequence or periodicity pattern matching, similariry-based data analysis."

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Note added at 16 mins (2006-01-03 20:31:00 GMT)
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The difference between "doorstroom" and "overstap" is so slight that both are worded in "evolution".

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Note added at 1 hr 52 mins (2006-01-03 22:06:49 GMT)
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other suggestion: "Data mining" ..The main focus is on churn prediction ( how to keep the customers loyal to your service [same ref.]


    Reference: http://www.pafis.shh.fi/~andand02/workshops/sfis_workshops/w...
rafw
Local time: 04:41
Native speaker of: Native in DutchDutch
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