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hebben de kaarten van X grondig door elkaar geschud

English translation: has drastically changed / has had a dramatic effect on marketing campagns

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
Dutch term or phrase:hebben de kaarten van X grondig door elkaar geschud
English translation:has drastically changed / has had a dramatic effect on marketing campagns
Entered by: Ellemiek Drucker

10:39 Feb 7, 2008
Dutch to English translations [PRO]
Bus/Financial - Marketing / Market Research
Dutch term or phrase: hebben de kaarten van X grondig door elkaar geschud
“De ‘drang’ naar ‘moeten’ innoveren wordt almaar groter”, zo stelt prof. dr. X. Dit vat meteen samen hoe razendsnelle ontwikkelingen in het marktspel vandaag, bedrijven weinig keuze laten. Terwijl innoveren vroeger nog een ‘drang’ kon zijn van begeesterde ondernemers, worden ondernemingen nu gedwongen om innovatie in hun strategie op te nemen. Internetgebaseerde communicatie, korte productlevenscycli, distributiekanalen en niet in het minst de verwachtingen van de klant **hebben de kaarten van doeltreffende marketing grondig door elkaar geschud**. Volstaat het nog om vanuit eigen technologieën en competenties te bepalen wat de markt nodig heeft?

I've interpreted this as "have shed a completely new light on the concept of effective marketing", but would welcome confirmation or any other ideas.
MoiraB
France
Local time: 03:59
has drastically changed / has had a dramatic effect on marketing campagns
Explanation:
Personally I would leave out 'de kaarten' in my translation as there is no reference to 'kaarten' in the rest of the text you provided and it just makes it sound unnatural.
HTH
Ellemiek

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Note added at 3 hrs (2008-02-07 13:47:21 GMT)
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Sorry, that should be 'campaigns' of course!
Selected response from:

Ellemiek Drucker
Local time: 02:59
Grading comment
I don't think the shuffling cards idea works here, so opted for this. Thanks, everyone!
4 KudoZ points were awarded for this answer



Summary of answers provided
5have thoroughly reshuffled the cards regarding X
Rrunner (X)
4 +1has drastically changed / has had a dramatic effect on marketing campagns
Ellemiek Drucker
4has reshuffled the deck
Lianne van de Ven


  

Answers


29 mins   confidence: Answerer confidence 5/5
have thoroughly reshuffled the cards regarding X


Explanation:
In English, this has exactly the same meaning as in Dutch.
de kaarten doorschudden = herschikken, herverdelen, grondig veranderen = reshuffle the cards = rearrange, redistribute

(zie Van Dale, alsook FreeDictionary)


    Reference: http://www.thefreedictionary.com/reshuffle
Rrunner (X)
Thailand
Local time: 08:59
Works in field
Native speaker of: Native in EnglishEnglish
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1 hr   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +1
has drastically changed / has had a dramatic effect on marketing campagns


Explanation:
Personally I would leave out 'de kaarten' in my translation as there is no reference to 'kaarten' in the rest of the text you provided and it just makes it sound unnatural.
HTH
Ellemiek

--------------------------------------------------
Note added at 3 hrs (2008-02-07 13:47:21 GMT)
--------------------------------------------------

Sorry, that should be 'campaigns' of course!

Ellemiek Drucker
Local time: 02:59
Native speaker of: Dutch
PRO pts in category: 4
Grading comment
I don't think the shuffling cards idea works here, so opted for this. Thanks, everyone!

Peer comments on this answer (and responses from the answerer)
agree  Tina Vonhof (X): Kaarten door elkaar schudden is a typically Dutch expression.
3 hrs
  -> Thanks, Tina!
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7 hrs   confidence: Answerer confidence 4/5Answerer confidence 4/5
has reshuffled the deck


Explanation:
Very common expression in US english. Google "the deck has been reshuffeld" Ik zou de literaire uitdrukking behouden.


    Reference: http://wwwwakeupamericans-spree.blogspot.com/2008/01/reshuff...
Lianne van de Ven
United States
Local time: 21:59
Native speaker of: Native in DutchDutch
PRO pts in category: 6
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