Ask the client 20:00 Mar 10, 2011
The fact that the author has repeated the word on every heading would suggest they have some sort of personal "vision" on how the text can make an impact - especially if it is for marketing purposes. Why not be diplomatic and offer the client some suggestions and ask them what they think? It's a win - win situation. It lets them "have their literary day" and it saves you wasting time on choosing a word that may be later rejected - and they won't hang you for it-:) | 
The translation workplace 
peer agreement (net): +5
