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Dutch to English translations [PRO]
Marketing - Marketing / Market Research | | Dutch term or phrase: zwabber-marketingbeleid | This expression is used in a legal document, where someone claims the company he worked for used a zwabber-marketinbeleid. I understand it is not a good beleid, but does anyone have a good translation?
Many thanks! |
| | | meandering marketing policy, erratic marketing policy | Explanation:
To repeat my answer to a previous similar question:
The adjective "meandering" brings out the sense of loss and aimlessness, the lack of vision or strategic direction -- no "steady hand at the helm."
"Erratic" puts the policy in a behavioral frame of reference and highlights its irrational nature.
Other possible constructions that may serve as well, depending on the desired tone:
"Flip-flop marketing policy" adds a bit of sarcasm, and brings out the sense of unpredictability.
"Inconsistent" is OK, too, but I feel it is a bit too bland --no punch, no flavor-- and perhaps too dignified.
Fuad
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| Selected response from:
Fuad Yahya
| Grading comment Thanks to everyone for their help, but erratic is really the word I am looking for in the particular context of the text. Many thanks!
4 KudoZ points were awarded for this answer |
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| Discussion entries: 0 |
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Automatic update in 00:
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46 mins inconsistent marketing policy
Explanation:
Zwabberbeleid is a little stronger in Dutch, (you will find quite a few references in Dutch in newsarticles) than just inconsistent. Zwabberen is to mop from one side to the other, so . . . If the text warrants it, you could add a adjective such as 'extremely' or 'very' inconsistent policy.
|  Marijke Mayer
Netherlands
Local time: 06:44
Native speaker of:  Dutch
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2 hrs peer agreement (net): +1 meandering marketing policy, erratic marketing policy
Explanation:
To repeat my answer to a previous similar question:
The adjective "meandering" brings out the sense of loss and aimlessness, the lack of vision or strategic direction -- no "steady hand at the helm."
"Erratic" puts the policy in a behavioral frame of reference and highlights its irrational nature.
Other possible constructions that may serve as well, depending on the desired tone:
"Flip-flop marketing policy" adds a bit of sarcasm, and brings out the sense of unpredictability.
"Inconsistent" is OK, too, but I feel it is a bit too bland --no punch, no flavor-- and perhaps too dignified.
Fuad
| Fuad Yahya
Native speaker of:  Arabic, English
PRO pts in category: 4
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| | Grading comment | Thanks to everyone for their help, but erratic is really the word I am looking for in the particular context of the text. Many thanks! |
|
| | Login to enter a peer comment (or grade) |
6 hrs libertine policy
Explanation:
Sorry to come back a second time on this! Willemina, but I really liked this one. I happened to come across it in my Van Dale under zwabber while looking for something else, and subsequently looked up the meaning in the Websters, which is morally unrestrained, if this suits your context!
Regards,
Marijke
Van Dale N-E
Websters Nerw Universal Unabridged Dict.
| Marijke Mayer
Netherlands
Local time: 06:44
Native speaker of: Dutch
|
| | | Login to enter a peer comment (or grade) |
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| Changes made by editors |
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| Jan 14, 2006 - Changes made by Fuad Yahya: | | Level | Non-PRO => PRO | | Jan 14, 2006 - Changes made by Fuad Yahya: | | Field (specific) | (none) => Marketing / Market Research |
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