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Dutch to English translations [PRO]
Marketing - Marketing / Market Research / CRM - direct mail | | Dutch term or phrase: sfeerverhaal | again, from CRM chapter on direct mail:
Na opening van de envelop, kan de relatie geconfronteerd worden met een eventueel persoonlijk getinte brief en bijgaande folders of catalogi. Een grote hoeveelheid informatie kan aan de ontvanger worden overgedragen, welke specifiek op zijn of haar behoeften zijn afgestemd.
Ook kan direct mail tot op zekere hoogte thematisch worden ingezet; het imago kan met teksten (***sfeerverhalen***) en beelden worden gecommuniceerd.
Thanks! |
|   Allison KleinKudoZ activityQuestions: 166 (none open) ( 1 closed without grading) Answers: 561
Netherlands
| | Local time: 06:44
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| | evocative article, account | Explanation:
A 'sfeerverhaal' is designed to evoke a certain response from the reader (usually a fuzzy, warm feeling inside!), so I would suggest an 'evocative article'. I think an 'evocative account' would also work if you add what it is an account of.
-> "The October 2001 issue of Condé Nast Traveler brings an extensive feature on Prague. The evocative article, which is accompanied by beautiful photographs (as one would expect from CNT) also features new restaurant and hotel tips."
http://www.czechcenter.com/Travel-News.htm
-> "Recently, Richard Neville wrote in Business Review Weekly an evocative article entitled "Are you ready for a global tax office?" His thesis was essentially that..."
http://www.ato.gov.au/corporate/content.asp?doc=/content/sp2...
-> "Written by the father of Martin Bell MP this evocative account of a year spent on a Suffolk farm in 1920 remains as fresh and vivid as when it was written seventy years ago."
http://www.gainsborough-bookshop.co.uk/Countryside.htm |
| Selected response from:
Chris Hopley
Netherlands
Local time: 06:44
| Grading comment This was a tough one - I'm going with 'evocative accounts/texts' on this one as it involves direct mail packets and I think this is the most appropriate here. Thanks to Marijke and Vixen as well!
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