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vercommercialiseren

English translation: can't be forced into a sales & marketing mould

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GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)

Dutch term or phrase:	vercommercialiseren
English translation:	can't be forced into a sales & marketing mould
Entered by:	Johan Venter

Options:
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- Include in personal glossary

15:28 Dec 1, 2005

Dutch to English translations [PRO]
Bus/Financial - Other / Labour dispute

Dutch term or phrase: vercommercialiseren

John heeft XXX destijds al duidelijk trachtten te maken dat zijn kracht ligt in
technische materiedeskundigheid en dat Key Account Management niet bij Staaij past naar
opleiding noch naar persoonlijke aard; John is niet te **vercommercialiseren**.

This is taken from a labour dispute document with John being demoted by XXX from the position of Sales manager to Key Account Manager.

I understand what they mean with vercommercialiseren, but I am struggling a bit to put it in proper words in English. What I've come up with so far is:

"He is not suited to the commercial aspects of this position"

This seems a bit too long to me and I think that I'm also slightly off the target with what the author meant here. Any good suggestions?

TIA

Johan Venter KudoZ activity Questions: 144 (1 open) (2 without valid answers) (8 closed without grading) Answers: 421
Local time: 13:57

can't be forced into a sales & marketing mould

Explanation:
one way of putting it (that little prefix 'ver' says a lot with only a few letters...).

It's not clear from your context whether this is something John sayhs about himself or something said by others about him, or whether the connotation is negative.

Some other possiblities:

can't adopt a sales mindset
can't be transformed into a sales type
is simply/just not sales material

--------------------------------------------------
Note added at 1 hr 22 mins (2005-12-01 16:51:08 GMT)
--------------------------------------------------

If the statement is being made in John's defense, I'd be inclined to go with my first suggestion (can't be forced...), unless the tenor of the argument is that the company made a mistake by putting him in that position in the first place.

Selected response from:

Ken Cox
Local time: 13:57

Grading comment

Thank you all. I think the options provided by Kenneth make sense and they are also not too far removed from my initial thoughts.
4 KudoZ points were awarded for this answer

Summary of answers provided

3 +3

can't be forced into a sales & marketing mould

Ken Cox

commercialized

mariette

commercially orientated

George Thomson

transformed towards a commercial attitude

Harry Borsje

Discussion entries: 1

Answers

28 mins confidence:

transformed towards a commercial attitude

Explanation:
being not a NES I'll keep my confidence level low... ;-)

Harry Borsje
Netherlands
Local time: 13:57
Native speaker of:

Dutch
PRO pts in category: 15

55 mins confidence:

peer agreement (net): +3

can't be forced into a sales & marketing mould

Ken Cox
Local time: 13:57
Native speaker of:

English
PRO pts in category: 37

Grading comment

Thank you all. I think the options provided by Kenneth make sense and they are also not too far removed from my initial thoughts.

17 hrs confidence:

commercially orientated

Explanation:
O.E. orientation = direction of someone's interest or attitude
'orientated' also 'oriented' (AmE)

George Thomson
Local time: 13:57
Native speaker of:

English

1 day4 hrs confidence:

commercialized

Explanation:
Is there something wrong with a literal translation? To commercialise means "to do, exploit or make chiefly for financial gain", "exploit for maximal profit, usually by sacrificing quality". In Dutch it means "vercommercialiseren": "op de verkoop richten", "tot een tak van handel of industrie maken" of "winst slaan uit".

mariette
Local time: 07:57
Native speaker of:

Dutch
PRO pts in category: 4

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Changes made by editors

Dec 1, 2005 - Changes made by Lawyer-Linguist:
Field	Law/Patents => Bus/Financial
Restriction (Native Lang)	eng => none
Restriction (Platinum Only)	Platinum Only => None

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English translation: can't be forced into a sales & marketing mould

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English translation: can't be forced into a sales & marketing mould

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